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Tourism Geelong and The Bellarine – CORPORATE WEBSITE

You have been asked to take photos at the business event because you are good at taking photos or you have an Instagram/Facebook account. Therefore, you must know what you are doing!
Argh, the pressure – it’s all up to you to record the event and make it look really engaging and enticing. Little do they know, you just lift the phone, tap the button and the amazing technology does the rest.
This article will provide tips on what to photograph and how to capture the moments. I have broken the tips into three categories:
• Before the event
• During the event
• After the event

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Attendees perspective. Image by – ZebrafishDM

BEFORE THE BUSINESS EVENT

Prepare and become familiar with your phone camera

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Panoramic mode on your smartphone
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Image courtesy – www.ztylus.com

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Turn on the grid lines

1. Use the rear camera
Yes, for those who take daily selfies – there is a much better quality camera on the back of the phone!

2. Turn off the flash by tapping the flash icon then Off
The flash is limited to a short distance and can be quite distracting to someone participating in the event.

3. Tap the screen first on the subject/person/object before taking the photo
This tells the automatic phone camera where you want it to focus and make the subject detailed. It also prioritises how the camera will balance light and dark to create a nicely lit photo.

4. Stabilise the phone
Hold the phone in two hands, elbows tucked in and ideally resting against something solid.

5. Turn on the grid lines
Keep those photos straight! – unless intentional.
Enable the two horizontal and vertical lines that overlay the screen as you capture the photo.
iOS – access via Settings, Photos & Camera, Grid
Android – Settings, Applications, Grid Lines.

6. Charge your phone!
If you are running low on the day – turn on aeroplane mode to stop Bluetooth and random notifications using your battery. A plugin battery pack is also a great investment.

7. A two times teleconverter and/or a wide angle lens attachment
These lens attachments do require some investment and research. They allow you to get in closer or capture more in the photo. We have all found ourselves hard-pressed up against a wall attempting to fit everyone in the photo! My recommendations are Ztylus and Olloclip.

8. Don’t forget you have a panoramic mode
The Pano mode on your phone is amazing. Remember movement in the photo can be problematic.

9. Practice and learn the limitations of your mobile phone camera
The limitations are normally low light and people moving about. Try to find well lit areas and avoid those overhead lighting casting shadows on people’s faces.
Planning you should consider before the business event.

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The venue. Image by – Bannockburn Station
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Find the best angles. Image by – Cari Rincker

10. Visit the venue
If practical, visit the venue before the event at the same time of day. The provides an insight into the lighting to expect and the environment.

11. Look for a large naturally lit window
If you are taking posed photos/video; such as testimonials – face the posed group toward the large naturally lit window. It is much more flattering than overhead lighting – we have all seen those bathroom selfies!

12. Get a hold of the business event schedule
Identify where and when the activities are going to occur. You don’t want to miss the essential shots. This is why you are getting paid a huge fee (or not!).

13. Identify the best angles
Anticipate where you can capture a clear photo of the speakers without a blocked view – are there locations where you can achieve some height?

DURING THE BUSINESS EVENT

Now that you have planned – you should be feeling super excited and ready!
Don’t stress yourself out over all these responsibilities that have been thrust upon you. You’ve got this – have fun.

Your demenour

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14. Be relaxed and move around slowly
Don’t rush and be stressed because it will reflect in your photos.

15. Look like you belong
Blend in with the audience in your attire and behavior. This reflects professionalism, respects to the event organiser and enables you to connect with attendees.

16. Ask permission to take people’s photos
Whenever you capture a group – take at least three photos to avoid someone having their eyes closed!

What to photograph

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Tilt the photo to add energy. Image by – ZebrafishDM

17. Avoid eating photos – no one wants to see that!

18. Capture a variety of photos
Take lots of photos, including: the presenters, attendees, candid personal exchanges, distant, side and wide. Even capture closes up of catering and any promotional material.

19. Take multiple photos of speakers
Select a photo without the mid-word gaping wide mouth and skewed eyes!

20. Capture logos in the posed photos
Event organisers and sponsors can be a little precious about getting exposure for all the time and money invested!

21. Capture the energy
If there isn’t any (we have all been to those events) create energy in your photos. Tilt the phone to capture an angled photo.

22. Communicate the Company brand
An outdoor activity Company would avoid indoor posed photos. They would prefer dynamic images of healthy living – full of energy and vibrant colour.

23. Capture candid photos
Did you know you can take a photo using the volume minus button on the side of the phone? You do not need to hold the phone up in front of your face.

24. Creative blur in your photos
Capture photos with a foreground and background at a distance to create some interesting depth and blur to the background. Blur can be added when you edit the photos to fantastic effect.

25. Capture tables from a lower angle
If you have a table full of messy papers – shoot from the angle of the table and have people lean in so they can all see the phone.

26. Capture photos where people are mingling
Avoid the photos of one or two people standing on their own.

27. Don’t forget video
Hold the phone horizontal. It is very awkward when everyone needs to lay on their side to watch the video!

After the Event

You have captured the photos – now to Enhance and Share
We live in a mobile world, where everyone wants to see the photos within a 24 hour period. Any longer, and the photos quickly become less relevant. Capturing the photo on the phone, allows you to edit and share directly to social media and email – without having to connect to a computer.
Double check with event organisers that attendees were informed and provided consent to having their photo taken at registration. The organisers may have a list of people who did not want their photo taken. This is a very real concern for some people who want to control where their photo is shared.
All photos require some editing to become a story telling visual image. I know some will argue that they prefer photos that are not edited. That is a debate, I will win another day!
Most smartphones have an inbuilt photo editor that has an Auto Fix and cropping option. We live in an exciting time where we are absolutely spoilt for photo editing app options.

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28. Lucid (iOS app) or Perfectly Clear (Android app) by Perfectly Clear has an easy to use auto fix feature.

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29. Snapseed app by Google (iOS and Android) is my go-to app from quick easy edits to more advanced editing.

30. Layout app by Instagram is fantastic for creating a collage suitable for social media.

Conclusion

Every blog needs a conclusion! To summarise the main learnings covered:
• Be excited about capturing the business event
• Become familiar with your phone camera
• Plan where to position, and how to capture the event
• Be creative and capture a variety of photos
• Photo editing can really make your photos pop off the screen
• Communicate the desired story, consistent to the Company brand

Better Mobile Photos, run corporate and private workshops in Geelong and Melbourne tailored to your needs or simply to have fun learning how to achieve the most from your smartphone camera. Did I mention all the amazing apps we cover!
Click/tap here for further information
If you want to be more creative and photography literate on your phone – join our amazing supportive Facebook and Instagram community. We run weekly photography themes, sharing mobile photography techniques, tips and explore the amazing apps that are available to enhance our photos.
Join  – here or follow us on Instagram
Remember – Be passionate, Be creative and Keep Learning.

Mike – Business Owner, Better Mobile Photos