Facebook Training – Meaningful Interaction Algorithm

Tourism Greater Geelong & The Bellarine along with Central Geelong Marketing & the Borough of Queenscliffe today welcomed attendees to an hour and a half training session on Facebook Algorithm. Sounds technical huh?

We learned about the changes that occurred last year, what they meant to us and how we can be doing a better job at communicating with our audience.

Even though there is no easy way to explain the Facebook Algorithm, Mel Stuart from Hyper Social provided some really useful tools to guide us in the right direction.

As the updated algorithm name suggests (Meaningful Interactions Algorithm), Facebook is now prioritising MEANINGFUL CONTENT. This video explains why those changes were made.

Couldn’t make the training?

Here are just a couple of quick tips we picked up:

    1. If you haven’t already, it’s time to rethink your strategy to align with the Algorithm changes.

      Here’s a great video Mel showed that explains the changes a lot better than I can.


    2. Identify who your audiences are, what do they want to see and what will encourage them to engage with your content?
      Use your insights page on Facebook to determine who your audience is and what they may like to see.


  • Look at your past posts. What has received comments, loves, wows or shares? Think about why that may be and do more of that!
    Remember to encourage ‘Meaningful Interactions’Tip: A comment or a reaction such as a love ❤️️, wow 😱 or ha-ha 😂 are a better indication that you have created a post that is meaningful to someone!



  • Get better at making meaningful conversations.Why not look at who is doing it well? The beauty of Facebook is that we can see how other business posts are performing. We can see how many reactions, comments and shares any post gets. So think, what is making people engage with these posts and then try it out for yourself.


Want to know more? Click here to download Mel’s full presentation – Facebook What You Need To Know in 2019 Presentation

We hope to see you at our next training session, check out the next sessions here.