DO: Play with it! Just get involved and learn as you go.
DO: Interact, respond and engage with your online community.
DO: Follow other similar accounts to see what they’re doing well and learn from them.
DON’T: Use it solely as a sales tool. If you’ve entertained and engaged them in authentic ways, when they’re ready to buy it’ll be from you.
DON’T: Be scared to try things! It’s all about interacting in your community and learning about what works and what doesn’t