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Tips: Successful Packaging for Tourism Products

Tips: Successful Packaging for Tourism Products

by | Apr 27, 2021 | 5 Minute Reads, Accommodation, Advertising & Marketing, Attractions, Cafes and Restaurants, Small Business Owners, Tours, Wineries and Breweries

How do you get packaging just right? How do you come up with ideas and practical methodology for product design for tourism services and experiences? And is it different if you have a hotel, a local tour or a caravan park? What does success look like? People quite...
Make Them an Offer They Can’t Refuse! Training Information

Make Them an Offer They Can’t Refuse! Training Information

by | Mar 12, 2021 | 5 Minute Reads, Accommodation, Advertising & Marketing, Attractions, Business Events, Cafes and Restaurants, Content Marketing, COVID-19, Farmgates and Provedores, Retail, Small Business Owners, Tours, Training, Wineries and Breweries

On Wednesday 10 March – we hosted a very popular online training session. Designed by the marketing team at Tourism Greater Geelong & The Bellarine, this session aimed to help tourism operators in our region become masters at creating appealing deals and...
Who is TGGB and what do we do? (Digitally)

Who is TGGB and what do we do? (Digitally)

by | Mar 1, 2021 | 5 Minute Reads, Accommodation, Advertising & Marketing, Attractions, Business Events, Cafes and Restaurants, Content Marketing, COVID-19, Events, Farmgates and Provedores, Retail, Social Media, Tours, Training, Wineries and Breweries

As the official regional tourism industry body for Greater Geelong and The Bellarine, we wear many hats, so we thought we’d give everyone a quick refresher on all the ways we communicate digitally; from industry updates to visitor attractions. These are just our...
You can change your plan, but only if you have one. TGGB visitor marketing update.

You can change your plan, but only if you have one. TGGB visitor marketing update.

by | Feb 19, 2021 | 5 Minute Reads, Accommodation, Advertising & Marketing, Attractions, Business Events, Cafes and Restaurants, Content Marketing, COVID-19, Events, Farmgates and Provedores, Regional news, Retail, Small Business Owners, Social Media, Tours, Training, Wineries and Breweries

Our marketing programs aim to drive inspiration, interest and information about Geelong and The Bellarine to potential visitors. We’ve been making plans for campaigns to support the COVID recovery for almost a year. We’ve hit pause, rewind, fast forward and play, many...
Australian Tourism Export Council – Media Release

Australian Tourism Export Council – Media Release

by | Feb 1, 2021 | 5 Minute Reads, Accommodation, Attractions, Business Events, Cafes and Restaurants, COVID-19, Events, Farmgates and Provedores, Legal for business, Regional news, Retail, Small Business Owners, Tours, Training, Wineries and Breweries

One year on and international tourism business are running on empty Domestic travel has replaced less than 20% of the revenue received from international visitors, with most export tourism businesses reliant on the JobKeeper supplement to get them this far according...
Creating a COVIDSafe Summer

Creating a COVIDSafe Summer

by | Dec 23, 2020 | 5 Minute Reads, Accommodation, Attractions, Business Events, Cafes and Restaurants, COVID-19, Events, Farmgates and Provedores, Legal for business, Regional news, Retail, Small Business Owners, Tours, Training, Wineries and Breweries

Helping Victorian businesses stay safe and stay open COVIDSafe Summer – Briefing for Businesses The Department of Jobs, Precincts and Regions hosted an online briefing for businesses in the Barwon South West region on Victoria’s COVIDSafe Summer arrangements on...
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