Topical Marketing: How to Leverage Big News and Events
When Harry met Meghan and then set a date to make her Mrs. ‘arry, royal watchers and the media weren’t the only ones in a lather. Savvy marketers were swooning too. For weeks running up to the wedding, and days beyond, businesses big and small jumped...
VFR Campaign: Wander Geelong and The Bellarine
Not all those who wander are lost…
A new Quest will lead families around the region to visit the businesses participating in our new Visiting Friends and Relatives campaign – Wander Geelong and The Bellarine.
30 Tips to capture great business event images with your smart phone
You have been asked to take photos at the business event because you are good at taking photos or you have an Instagram/Facebook account. Therefore, you must know what you are doing! Argh, the pressure – it’s all up to you to record the event and make it look...
Tips on how to deal with your social media over the holiday season
Before you know it, the visitors will be flooding in, it will be all hands on deck and the silly season will be well and truly in force. So much needs to happen over this time of year operationally that it’s easy to let your social media slide to the bottom of the do...
10 Best Tips for Packaging
Author: Big4 Beacon Resort Queenscliff Team. Creating packages for your business is an excellent way to build a competitive edge, rewarding previous clients or guests, gaining higher yield, fill unoccupied room nights and building relationships with other businesses....
3 steps to encourage customer advocacy of your tourism experience on social media
The team at Tourism eSchool share some great and easy ways to influence our customers to share the love when they visit our region and our experiences. You know what they say about “word of mouth” and in the digital space it’s so much more! We love the examples they...
Smart Collaborations = Good Tourism Business
Author: Despina Karatzias About Despina: Ignite excellence in people. That is the reason I get of bed in the morning and that is the reason my training and mentoring practice Institute of Excellence exists, delivering training in digital marketing, social media and...