Defining Your Digital Strategy
DEFINING YOUR DIGITAL STRATEGY Today Central Geelong Marketing and Tourism Greater Geelong & The Bellarine hosted ‘Define Your Digital Strategy’ training, hosted by Dave Chaffey from KBB Digital. Those who attended walked away with some tips on how to...
VFR Campaign: Wander Geelong and The Bellarine
Not all those who wander are lost…
A new Quest will lead families around the region to visit the businesses participating in our new Visiting Friends and Relatives campaign – Wander Geelong and The Bellarine.
TripAdvisor… Who?
Are you still siding with the sceptics when it comes to TripAdvisor, or is it that you just need to understand the ins and outs a little more? Go on, take a peek and open the mind to some of the misconceptions. Here’s the real story behind the...
3 steps to encourage customer advocacy of your tourism experience on social media
The team at Tourism eSchool share some great and easy ways to influence our customers to share the love when they visit our region and our experiences. You know what they say about “word of mouth” and in the digital space it’s so much more! We love the examples they...
3 must-dos to achieve great reach for your videos on social media.
Make your customer the hero of the story. I’m sure you’ve heard this before, and it’s certainly just as relevant for video as it is any other medium or marketing channel. Perhaps it’s even arguably more important for video. When you put the customer at the centre of...
Give TripAdvisor a personal touch and reap the rewards.
Recent studies have revealed a direct relationship between responding to reviews and increased hotel occupancy rates. Ok, well that’s worth reading on for isn’t it? Read on for more on this valuable topic. ...
6 simple tips to improve the quality of your video marketing content – using only your smartphone.
Avoid the default camera app. Although we’d all agree the default camera apps are starting to get much better on smartphones, they’re still focused on providing a solution that most people can just pick up, point, shoot and get a good result. For video however, I...