by Tourism Greater Geelong And The Bellarine | Jan 15, 2020 | 5 Minute Reads, Content Marketing, Social Media, Training
YouTube reports that mobile video consumption doubles every year. It’s no longer just cat and fail videos that are getting all the attention. Video on a landing page has been shown to increase conversion rates by 200-400%. Video should be a major consideration...
by Tourism Greater Geelong And The Bellarine | Jan 15, 2020 | 5 Minute Reads, Advertising & Marketing, Content Marketing, Social Media, Training
We’ve all heard the phrase ‘a picture is worth a thousand words’. This couldn’t be more true online. Users move quickly through social media feeds or on websites absorbing information along the way. It’s super important that your imagery instils the right message for...
by Tourism Greater Geelong And The Bellarine | Jan 14, 2020 | 5 Minute Reads, Advertising & Marketing, Content Marketing, Retail, Small Business Owners, Social Media, Tours, Training, Wineries and Breweries
Let’s be honest, you’ve probably heard it a million times. “Your website needs to have a blog.” I get it! You are juggling an entire business from finances, employees and general day-to-day operations and blogging for your business is always at the bottom...
by Tourism Greater Geelong And The Bellarine | Nov 8, 2019 | 5 Minute Reads, Advertising & Marketing, Content Marketing, Social Media, Training
Top Online Tools to Achieve your Goals Running a business can be really demanding, particular if you are a small or startup business. Any kind of competitive edge can make a really big difference, and anything that saves you time is gold. In this video, Nathan from...
by Tourism Greater Geelong And The Bellarine | Nov 8, 2019 | 5 Minute Reads, Advertising & Marketing, Content Marketing, Small Business Owners, Social Media, Training
Defining Good Digital Goals & How to Track & Complete Them There’s only one way to know if your digital marketing is working. Define a goal or goals, and measure them. If you don’t measure your goals, you will be blindly making decisions based on gut...
by Tourism Greater Geelong And The Bellarine | Nov 6, 2019 | Advertising & Marketing, Business Events, Content Marketing, Small Business Owners, Social Media, Training
Ever considered using an influencer to help promote your product, but not sure where to start? Well, you’re not alone. That’s why we ran a training session on the very topic. Samuel Begg, founder of Hit With Me tennis app, social media marketing specialist...
by Tourism Greater Geelong And The Bellarine | Sep 20, 2019 | 5 Minute Reads, Advertising & Marketing, Business Events, Content Marketing, Regional news, Retail, Small Business Owners, Social Media, Tours, Training, Wineries and Breweries
How to make use of Google Analytics For some, the mention of Google Analytics conjures up thoughts of numbers, statistics and graphs that are complicated and make no sense. In this video, Nathan from Pxld provided us with some guidance on the critical pieces of...
by Tourism Greater Geelong And The Bellarine | Aug 21, 2019 | 5 Minute Reads, Accommodation, Advertising & Marketing, Attractions, Cafes and Restaurants, Content Marketing, Events, Farmgates and Provedores, Small Business Owners, Social Media, Training, Wineries and Breweries
Top tips to defining your digital strategy It’s very easy to lose direction when marketing your business through social media, paid advertising and email marketing. You can wind up spending an extraordinary amount of time monitoring channels and metrics that...
by Tourism Greater Geelong And The Bellarine | Jul 28, 2019 | 5 Minute Reads, Accounting for your business, Training
The start of a new year is a time to celebrate, reflect on your past year and set some goals for the next. We like to celebrate the ‘New Financial Year’ much the same, and we think that small businesses in Geelong should too. So, there is no better time to do a...
