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Creating Marketing Plan for the New Year

18 November, 2020 @ 10:00 am - 11:30 am

Failing to plan is planning to fail…

They say failing to plan is planning to fail. The same goes for your marketing. Start 2021 the right way and setup a strategic marketing plan for your business. During this hands on session we’ll work with you to kickstart your planning with agency strategy templates.

What you will learn…

  • What does a marketing strategy need to include.
  • Goal setting for your brand/ business
  • Setting a budget
  • What role google, facebook and Instagram (across both organic and paid) will have in your strategy
  • Best practice digital marketing for relevant industries
  • How to use your data to inform your decision making
  • How to keep your strategy on track

Who should attend?

  • Business owners / operators
  • Marketing coordinators
  • Admin
  • Anyone who wants to be more prepared for 2021

When | Wednesday, 18 November | 10am – 11:30am
Where | Online
Cost | Free

Meet the presenter…

Matt Cowdell

Matt is a highly experienced and respect digital marketer.

Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies.

After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours.

It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St. Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing lead generation campaigns, finding insights from data and training marketing teams.

These sessions are proudly brought to you through a partnership of Tourism Greater Geelong and the Bellarine, Central Geelong Marketing and The Borough of Queenscliffe. The Training Excellence calendar provides professional development and training sessions throughout the year free for members ($50 non members).


18 November, 2020
10:00 am - 11:30 am
Event Category:


Australia + Google Map

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