Retarget Advertising on Facebook
28 April @ 9:30 am - 11:00 am
Short overview: Our customers don’t purchase, enquire or convert in their first interaction with us. One of the most powerful and effective forms of marketing is re-marketing. In this session we’ll discuss best practice remarketing tactics and how to start collecting data, build audience groups and setup ad campaigns targeting these high value audiences.
- Basics of remarketing
- Facebook business manager basics
- Facebook pixel setup and tracking
- How to setup website/ interaction based audiences
- Monitoring and optimising campaigns
Who should attend:
- Business owners
- Employees that work on digital platforms
- Anyone looking to learn more about Facebook retargeting
Matt Cowdell, Arthur St Digital
Matt is a highly experienced and respect digital marketer. Kicking off his professional career with News Corporation, Matt performed a range of media and marketing roles, specifically with the Herald Sun, The Weekly Times, and Fox Sports where he was responsible for developing digital content strategies. After a 10 year stint at News Corp, Matt joined Open Universities Australia as head of Partnerships and Lead Generation, working with internal and external stakeholders to find future students via a range of digital marketing endeavours. It was in this role that Matt developed his skills and passion for lead generation which led him to establish the boutique marketing agency, Arthur St. Arthur St is an open, transparent, results driven digital marketing agency that works with an impressive range of Australian businesses and brands. Arthur St specialises in developing strategy, implementing lead generation campaigns, finding insights from data and training marketing teams.
These sessions are proudly brought to you through a partnership of Tourism Greater Geelong and the Bellarine, Central Geelong Marketing and The Borough of Queenscliffe. The Training Excellence calendar provides professional development and training sessions throughout the year free for members ($50 non members).