Understanding Instagram Analytics
14 November @ 9:30 am - 11:00 am
Why do Instagram analytics matter? How to understand your audience with Instagram analytics, the difference between reach, impressions and engagement. Breaking metrics down between photos, videos and stories. Selecting KPIs for your Instagram strategy and using analytics to improve your content strategy.
Presenter: Serena O’Brien, Sova
Serena is the founder and head social maven at Sova Social, a Melbourne based social media agency assisting businesses with social media strategy, marketing and management in an honest, reliable and authentic way. With a masters in digital media and extensive marketing experience at both corporate and SME level Serena’s mission is to make social media for business less overwhelming, more fun, achievable and effective.