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July 2017

Online Excellence Training (ongoing until July 2018)

26 July, 2017 - 31 July, 2018
|Recurring Event (See all)

Take a 360-degree journey to reconnect and reinvigorate the business mind in you. Register for one or all of the sessions and find a new way to learn and grow through our online training and development. Once you register you will be sent a reminder the week of training with a link for you to click on the day, taking you through the to live presentation. All presentations will be available after, if you find yourself unable to tune in…

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February 2018

Content Marketing 101

27 February, 2018 @ 9:30 am - 11:00 am
Tourism Greater Geelong & The Bellarine, 48 Brougham Street
Geelong, VIC 3220 Australia
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This workshop aims to explore and inspire businesses to appreciate the importance of content marketing and how to integrate effective content into a well defined digital marketing strategy. As always there will be a great focus on identifying the benefits, opportunities and cost effective ways business owners can grow their business through effective content creation. Presenter: Despina Karatzias, Institute of Excellence Despina has an unwavering passion to serve and support small business owners and marketing professionals of the tourism and…

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March 2018

Instagram 101

6 March, 2018 @ 9:30 am - 11:00 am
Geelong City Hall, 57 Little Malop Street
Geelong, VIC 3220 Australia
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Do you have an Instagram account but don't know how it really works? Or, do you want to set up an account to boost your social media presence? Join us for an informative session covering the basic steps to Instagram account success. Presenter: Serena O'Brien, Sova Serena is the founder and head social maven at Sova Social, a Melbourne based social media agency assisting businesses with social media strategy, marketing and management in an honest, reliable and authentic way. With…

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Online Reviews

27 March, 2018 @ 9:00 am - 11:30 am
Geelong City Hall, 57 Little Malop Street
Geelong, VIC 3220 Australia
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Open your eyes to the world of online reviews. Join Luke Chaffey, Kochie's Digital Marketing Expert, as he explores the latest developments in online reviews, and how your business can take advantage of the opportunities they’re presenting. This session will take you through the latest emerging technologies designed to help you best manage online reviews, and will equip you with the ‘best practice’ armoury designed so you can make the most of online reviews – both good, and bad. Presenter:…

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May 2018

Online Bookability

2 May, 2018 @ 9:30 am - 11:00 am
Tourism Greater Geelong & The Bellarine, 48 Brougham Street
Geelong, VIC 3220 Australia
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This session aims to discuss and understand how a visitor journey begins from dreaming about visiting a destination and deciding where to stay and what to do we must appreciate the path to purchase. To do this we must identify the very beginning of the visitor experience and how to best use digital assets so that their business in not left behind. Presenter: Despina Karatzias, Institute of Excellence Despina has an unwavering passion to serve and support small business owners…

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Linked In – Use it Smarter

15 May, 2018 @ 9:30 am - 11:00 am
Tourism Greater Geelong & The Bellarine, 48 Brougham Street
Geelong, VIC 3220 Australia
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LinkedIn still remains in the top 6 social channels – and if you’re in the game of B2B marketing – or a business owner, you need to understand how to put your best corporate foot forward! Learn what LinkedIn is as a channel, the power of it, how others are currently using it. Learn how to optimise your corporate and individual profile – and strategies to maximise your time spent on it. Presenter: Mel Stewart, Hyper Social With more than 10…

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June 2018

Social Media – Behind the scenes

6 June, 2018 @ 9:30 am - 11:00 am
Tourism Greater Geelong & The Bellarine, 48 Brougham Street
Geelong, VIC 3220 Australia
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Learn the ins and outs of running competitions on Facebook and Instagram, Sharing other peoples content,Creating new content inspired by other peoples ideas and other behind the scenes tips and tricks! Presenter: Despina Karatzias, Institute of Excellence Despina has an unwavering passion to serve and support small business owners and marketing professionals of the tourism and hospitality industries. The different ways she does this is through group training, one on one mentoring and consulting. Inspire. Connect. Empower. Her mission is to…

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Customer Service

19 June, 2018 @ 9:30 am - 11:00 am
Geelong City Hall, 57 Little Malop Street
Geelong, VIC 3220 Australia
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The customer experience doesn't start at your front window nor end with a 'ka-ching' at the register. In its place, is a complex journey of experiences and touch points that influence the value, loyalty and attitudes of your customers along the way. In this session, we will map the customer journey, identify touch points and discuss changes to improve the overall customer experience. Presenter: Annette Cotter, Cotter Consulting Annette Cotter has over 20 years experience in retail, corporate, property management…

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