BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Tourism Geelong and The Bellarine - ECPv4.5.6//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Tourism Geelong and The Bellarine
X-ORIGINAL-URL:https://www.tourismgeelongbellarine.com.au
X-WR-CALDESC:Events for Tourism Geelong and The Bellarine
BEGIN:VEVENT
DTSTART;VALUE=DATE:20170726
DTEND;VALUE=DATE:20180731
DTSTAMP:20180226T110351
CREATED:20170726T062708Z
LAST-MODIFIED:20180226T043615Z
UID:2338-1501027200-1533081599@www.tourismgeelongbellarine.com.au
SUMMARY:Online Excellence Training (ongoing until July 2018)
DESCRIPTION:Take a 360-degree journey to reconnect and reinvigorate the business mind in you.\nRegister for one or all of the sessions and find a new way to learn and grow through our online training and development. \nOnce you register you will be sent a reminder the week of training with a link for you to click on the day\, taking you through the to live presentation. All presentations will be available after\, if you find yourself unable to tune in on the allocated day. Click on the links below to register or scroll down to register for all training sessions. \nBusiness Excellence\nJuly 31st – 1-2pm – Setting the Foundations for success (click to watch presentation)\nAugust 31st – 1-2pm – Developing Products and Profitability (click to watch presentation)\nSeptember 28th – 1-2pm – Creating a Strategy to your Strengths (click to watch presentation) \nServicing Excellence\nOctober 26th – 1-2pm – The Customer Journey (click to watch presentation)\nNovember 30th – 1-2pm – Your Ideal Customer\nJanuary 25th  – 1-2pm – Becoming Customer Centric (click to watch presentation) \nWebsite Excellence\nFebruary 22nd  – 1-2pm – Why Your Website Exists (click to watch presentation)\nMarch 29th – 1-2pm – Building The Right Site\nApril 26th  – 1-2pm – Creating Content that Converts \nMarketing Excellence\nMay 31st  – 1-2pm – Getting Digital in Your Business\nJune 28th  – 1-2pm – Getting Social in Your Business\nJuly 5th – 1-2pm – Getting Collaborative in Your Business \nEmail us to register for all sessions! \nFREQUENTLY ASKED QUESTIONS (FAQS):\nI can’t make it live\, and will still like to participate. Will the training be recorded?\nThere is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.\nWhere is the venue for this training?\nThis training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents. \nThis is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community. If you are not a member and would like to join this training series please contact: trainingexcellence@geelongcity.vic.gov.au or visit https://www.instituteofexcellence.com/events/ to register. \n
URL:https://www.tourismgeelongbellarine.com.au/event/online-training/2017-07-26/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180227T093000
DTEND;TZID=UTC+0:20180227T110000
DTSTAMP:20180226T110351
CREATED:20171108T051547Z
LAST-MODIFIED:20180208T032048Z
UID:2802-1519723800-1519729200@www.tourismgeelongbellarine.com.au
SUMMARY:Content Marketing 101
DESCRIPTION:This workshop aims to explore and inspire businesses to appreciate the importance of content marketing and how to integrate effective content into a well-defined digital marketing strategy. As always there will be a great focus on identifying the benefits\, opportunities and cost effective ways business owners can grow their business through effective content creation. \nSpeaker: Despina Karatzias\nDespina has an unwavering passion to serve and support small business owners and marketing professionals of the tourism and hospitality industries. Despina’s mission is to help small businesses reach new heights in branding and bottom line through effective digital marketing and social media identity solutions. \nClick here to register! \n
URL:https://www.tourismgeelongbellarine.com.au/event/content-marketing-101/
LOCATION:48 Brougham Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1448727;144.3597668
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=48 Brougham Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=48 Brougham Street:geo:144.3597668,-38.1448727
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180306T093000
DTEND;TZID=UTC+0:20180306T110000
DTSTAMP:20180226T110351
CREATED:20171108T051750Z
LAST-MODIFIED:20180208T033420Z
UID:2804-1520328600-1520334000@www.tourismgeelongbellarine.com.au
SUMMARY:Instagram For Business
DESCRIPTION:Do you have an Instagram account but don’t know how it really works? Or\, do you want to set up an account to boost your social media presence? Join us for an informative session covering the basic steps to Instagram account success. \nPresenter: Serena O’Brien\, Sova\nSerena is the founder and head social maven at Sova Social\, a Melbourne based social media agency assisting businesses with social media strategy\, marketing and management in an honest\, reliable and authentic way. With a masters in digital media and extensive marketing experience at both corporate and SME level Serena’s mission is to make social media for business less overwhelming\, more fun\, achievable and effective. \nClick here to register! \n
URL:https://www.tourismgeelongbellarine.com.au/event/instagram-101/
LOCATION:57 Little Malop Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1474263;144.3571844
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=57 Little Malop Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=57 Little Malop Street:geo:144.3571844,-38.1474263
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180327T090000
DTEND;TZID=UTC+0:20180327T113000
DTSTAMP:20180226T110351
CREATED:20171108T051954Z
LAST-MODIFIED:20180208T034105Z
UID:2806-1522141200-1522150200@www.tourismgeelongbellarine.com.au
SUMMARY:Responding to Online Reviews
DESCRIPTION:Open your eyes to the world of online reviews. Join Luke Chaffey\, Kochie’s Digital Marketing Expert\, as he explores the latest developments in online reviews\, and how your business can take advantage of the opportunities they’re presenting. This session will take you through the latest emerging technologies designed to help you best manage online reviews\, and will equip you with the ‘best practice’ armoury designed so you can make the most of online reviews – both good\, and bad. \nPresenter: Luke Chaffey\, KBB Digital\nLuke Chaffey is an emerging Digital Marketing superstar in the centre of the Digital Revolution. Luke is a Director of Search Marketing specialist at KBB Digital\, a local Digital Marketing Agency founded by Channel 7’s David “Kochie” Koch. Luke regularly attends Google Partner Masterclasses and is an official expert contributor on highly regarded websites including Kochie’s Business Builders (as a recognised Kochie’s Business Builders expert)\, Yahoo\, The Australian Government (Digital Business sector)\, Smarter Digital\, Small Business First\, KBB Digital and more. \nClick here to register! \n
URL:https://www.tourismgeelongbellarine.com.au/event/online-reviews/
LOCATION:57 Little Malop Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1474263;144.3571844
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=57 Little Malop Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=57 Little Malop Street:geo:144.3571844,-38.1474263
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180502T093000
DTEND;TZID=UTC+0:20180502T110000
DTSTAMP:20180226T110351
CREATED:20171108T052644Z
LAST-MODIFIED:20171108T052644Z
UID:2808-1525253400-1525258800@www.tourismgeelongbellarine.com.au
SUMMARY:Online Bookability
DESCRIPTION:This session aims to discuss and understand how a visitor journey begins from dreaming about visiting a destination and deciding where to stay and what to do we must appreciate the path to purchase. To do this we must identify the very beginning of the visitor experience and how to best use digital assets so that their business in not left behind. \nPresenter: Despina Karatzias\, Institute of Excellence\nDespina has an unwavering passion to serve and support small business owners and marketing professionals of the tourism and hospitality industries. The different ways she does this is through group training\, one on one mentoring and consulting. Inspire. Connect. Empower. Her mission is to help small businesses reach new heights in branding and bottom line through effective digital marketing and social media identity solutions. \nClick here to register – this is available to tourism members only \n
URL:https://www.tourismgeelongbellarine.com.au/event/online-bookability/
LOCATION:48 Brougham Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1448727;144.3597668
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=48 Brougham Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=48 Brougham Street:geo:144.3597668,-38.1448727
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180515T093000
DTEND;TZID=UTC+0:20180515T110000
DTSTAMP:20180226T110351
CREATED:20171108T052820Z
LAST-MODIFIED:20171108T052820Z
UID:2810-1526376600-1526382000@www.tourismgeelongbellarine.com.au
SUMMARY:Linked In - Use it Smarter
DESCRIPTION:LinkedIn still remains in the top 6 social channels – and if you’re in the game of B2B marketing – or a business owner\, you need to understand how to put your best corporate foot forward! Learn what LinkedIn is as a channel\, the power of it\, how others are currently using it. Learn how to optimise your corporate and individual profile – and strategies to maximise your time spent on it. \nPresenter: Mel Stewart\, Hyper Social\nWith more than 10 years of experience working in all facets of hotel and tourism marketing\, Mel Stewart has developed a serious thing for tourism\, social and digital marketing.  Born and bred in regional Victoria\, Mel is super passionate about promoting regional destinations (and products) as the exciting\, enriching and authentic experiences that they are. \nMel has actively marketed iconic Australian destinations including the awe-inspiring Ayers Rock (Uluru)\, the Great Ocean Road and has been fortunate to work with amazing tourism operators both big and small.  She is a curious thinker whose sleep is literally interrupted with the thoughts of how our industry can push the boundaries and do better regional tourism marketing collaboratively. \nClick here to register! \n
URL:https://www.tourismgeelongbellarine.com.au/event/linked-use-smarter/
LOCATION:48 Brougham Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1448727;144.3597668
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=48 Brougham Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=48 Brougham Street:geo:144.3597668,-38.1448727
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180606T093000
DTEND;TZID=UTC+0:20180606T110000
DTSTAMP:20180226T110351
CREATED:20171108T053052Z
LAST-MODIFIED:20171108T053052Z
UID:2812-1528277400-1528282800@www.tourismgeelongbellarine.com.au
SUMMARY:Social Media - Behind the scenes
DESCRIPTION:Learn the ins and outs of running competitions on Facebook and Instagram\, Sharing other peoples content\,Creating new content inspired by other peoples ideas and other behind the scenes tips and tricks! \nPresenter: Despina Karatzias\, Institute of Excellence\nDespina has an unwavering passion to serve and support small business owners and marketing professionals of the tourism and hospitality industries. The different ways she does this is through group training\, one on one mentoring and consulting. Inspire. Connect. Empower. Her mission is to help small businesses reach new heights in branding and bottom line through effective digital marketing and social media identity solutions. \nClick here to register! \n
URL:https://www.tourismgeelongbellarine.com.au/event/social-media-behind-scenes/
LOCATION:48 Brougham Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1448727;144.3597668
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=48 Brougham Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=48 Brougham Street:geo:144.3597668,-38.1448727
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC+0:20180619T093000
DTEND;TZID=UTC+0:20180619T110000
DTSTAMP:20180226T110351
CREATED:20171108T053207Z
LAST-MODIFIED:20171108T053207Z
UID:2814-1529400600-1529406000@www.tourismgeelongbellarine.com.au
SUMMARY:Customer Service
DESCRIPTION:The customer experience doesn’t start at your front window nor end with a ‘ka-ching’ at the register. In its place\, is a complex journey of experiences and touch points that influence the value\, loyalty and attitudes of your customers along the way. In this session\, we will map the customer journey\, identify touch points and discuss changes to improve the overall customer experience. \nPresenter: Annette Cotter\, Cotter Consulting\nAnnette Cotter has over 20 years experience in retail\, corporate\, property management and small business fields. Cotter Consulting helps clients create clear\, achievable and measurable business action plans to grow sales\, market share and profits. Annette has served on the Board of Tourism Geelong as well as Central Geelong Marketing and understands the intricacies of doing business in and around Geelong. \nClick here to register! \n
URL:https://www.tourismgeelongbellarine.com.au/event/customer-service/
LOCATION:57 Little Malop Street\, Geelong\, VIC\, 3220\, Australia
GEO:-38.1474263;144.3571844
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=57 Little Malop Street Geelong VIC 3220 Australia;X-APPLE-RADIUS=500;X-TITLE=57 Little Malop Street:geo:144.3571844,-38.1474263
END:VEVENT
END:VCALENDAR