TGGB and the power of positive press.
Open virtually any inflight magazine in the country this month and you’ll be reading about how great it is to visit Geelong and The Bellarine. From QantasLink to Jetstar Magazine and Virgin’s Voyeur; everywhere you look there’s an article shining a spotlight on our local businesses, favourite experiences and the best ways to enjoy the region.
In addition to all this high-flying editorial, there’s an 8-page piece in the illustrious Delicious. Magazine. Travel writer Jo McKay covered another adventure on The Bellarine and featured some gorgeous glossy shots and lots of members getting a shout out.
When you add the full page spreads in both Fairfax’s Traveller section and the News Corp’s Escape section spreading the gospel, we’ve achieved nearly $300,000 worth of FREE editorial!
This type of publicity doesn’t just magically happen though, with the tireless work of Narelle and the TGGB team coordinating shoots, arranging itineraries and making sure our region is at the forefront of everyone’s mind.
It’s an incredible start to the year, and we want to keep it going. Make sure to let the team know if you have any events, special offers and newsworthy stories to share – after all, when the region is in the news, everybody wins!