Meet Lorraine Golightly, Big4 Beacon Resort.
Owner of Big4 Beacon Resort – hear why Lorraine is part of team tourism.
Grow Your Accommodation Business
There’s no more important aspect to the tourism industry than accommodation providers. More visitors staying longer in the region is the ultimate goal of all our inspirational and information content – we working to give travellers more to do and compel them to stay extra nights.
1.2 million Australian visitors spent one night or more in Geelong and The Bellarine in 2015. Almost half of them stayed in commercial accommodation for an average of 2.7 nights. The international market is even more lucrative, staying an average of 15 nights.
Joining team tourism will allow your business to capitalise on the programs and activities we’re undertaking to encourage longer stays and more of them.
Get found by more visitors
We market the region by telling great stories. We focus on the experiences and activities we know are key drivers of visitation – food and wine, family activities, coastal aspects and events. When there’s a great story or unique angle for accommodation we’re keen to share that with our audiences.
There are tactical ways to reach the visitor market through our channels too. You’ll be profiled on the regional visitor website with a listing that’s integrated into state and national systems and links direct to your preferred booking channel. Check out how member businesses look:
You’ll also have access to our network of visitor information centres – staff and volunteers will visit your property to have first hand knowledge of it. And, each weekend and during peak periods they offer a ‘roombank’ listing of vacancies to service last minute accommodation requests from travellers.
Learn how to grow your accommodation business – inside and out.
Members have access a suite of self and business development programs. Network with other tourism operators and find potential packaging partners. Learn better ways to harness your social channels. Or get help with your customer service delivery. It’s all part of our professional development program – and it’s free for members.
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