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Attractions

Grow Your Attractions

90% of the 4.5 million visitors to the region in 2015 were here for fun.

Whether on a day trip (3.3 million) or staying a night or more (1.2 million) – the vast majority were here for leisure; to have a good time. Whether that ‘good time’ involved family activities, arts and culture or outdoor adventure – there’s a huge potential for your business to reach these millions of visitors.

Get found by more visitors

Our content marketing strategy focuses on the key attractors to the region and the themes we know our visitor groups are interested in. We have blog posts about education disguised as fun to showcase cultural attractions, galleries and museums. We create video content showing off the best experiences. And we’ll share stories in the lead up to each school holiday period highlighting the special programs and best ways to keep the kids entertained.

There are tactical ways to reach the visitor market through our channels too. If you have special events they can be featured on the What’s On section of our website, the second highest visited page on the entire site. You’ll be listed in local directories and can feature even more prominently in our publications and maps at key points on the visitor journey – en route, in accommodation properties and at key locations throughout the region.

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your attraction – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential packaging options and new distribution partners. Learn better ways to harness your social channels. Or get practical advice on customer service. It’s all part of our professional development program – and it’s free for members.

TGGB – COVID-19 Update

TGGB – COVID-19 Update

Executive Director Update - Monday 9 November The sun is shining, the grass is green and Victoria is one again! Today we can finally welcome back all our mates from Metro Melbourne as the ring of steel is removed and all Victorians are now on the same restrictions....

TGGB COVID-19 Update

TGGB COVID-19 Update

I hope you are all well, and allowing yourself some cautious excitement as regional Victoria takes another step on the Roadmap to Recovery tomorrow. This is a fabulous result, and a cause for real optimism! Crucially this step means that people in regional Victoria...

TGGB COVID-19 Update

TGGB COVID-19 Update

I hope you're feeling positive about the optimistic start to the week. Following the $3 billion business relief package announced by Premier Dan Andrews yesterday, the press conference today included an announcement on specific support for sole traders and a package...

TGGB COVID-19 Update

TGGB COVID-19 Update

Monday, 07 September It was a tough day yesterday as we began to understand the road to reopening is far longer than we’d hoped. The staged approach announced by Premier Dan Andrews outlines indicative dates for changes to the way we live and work, each step triggered...

TGGB Executive Director Update

TGGB Executive Director Update

Monday, 24 August Good evening tourism colleagues and friends. We're more than half way through the six week restricted period across Victoria and I've been encouraged by the infection numbers steadily reducing. At his press conference this morning the Premier...

Click for Vic.

Click for Vic.

Friday, 21 August - New campaign backing our industry https://youtu.be/sa4Ikn2prTA   Today the Victorian Premier Daniel Andrews launched our new campaign to encourage Victorians to get behind our state’s tourism industry by buying local products online.  ...

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