Grow Your Attractions

90% of the 4.5 million visitors to the region in 2015 were here for fun.

Whether on a day trip (3.3 million) or staying a night or more (1.2 million) – the vast majority were here for leisure; to have a good time. Whether that ‘good time’ involved family activities, arts and culture or outdoor adventure – there’s a huge potential for your business to reach these millions of visitors.

Get found by more visitors

Our content marketing strategy focuses on the key attractors to the region and the themes we know our visitor groups are interested in. We have blog posts about education disguised as fun to showcase cultural attractions, galleries and museums. We create video content showing off the best experiences. And we’ll share stories in the lead up to each school holiday period highlighting the special programs and best ways to keep the kids entertained.

There are tactical ways to reach the visitor market through our channels too. If you have special events they can be featured on the What’s On section of our website, the second highest visited page on the entire site. You’ll be listed in local directories and can feature even more prominently in our publications and maps at key points on the visitor journey – en route, in accommodation properties and at key locations throughout the region.

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your attraction – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential packaging options and new distribution partners. Learn better ways to harness your social channels. Or get practical advice on customer service. It’s all part of our professional development program – and it’s free for members.

Why you should be producing video content

YouTube reports that mobile video consumption doubles every year. It's no longer just cat and fail videos that are getting all the attention. Video on a landing page has been shown to increase conversion rates by 200-400%. Video should be a major consideration for any...

Why Should I Be Blogging?

Let’s be honest, you’ve probably heard it a million times. "Your website needs to have a blog." I get it! You are juggling an entire business from finances, employees and general day-to-day operations and blogging for your business is always at the bottom of the list....

Influencers – Who, What, Why & How Much!

Ever considered using an influencer to help promote your product, but not sure where to start? Well, you're not alone. That's why we ran a training session on the very topic. Samuel Begg, founder of Hit With Me tennis app, social media marketing specialist and...

Events for Members

Thu 09

Creating a Positive Mindset in Business during COVID-19

9 April @ 2:00 pm - 2:30 pm
Tue 28

Retarget Advertising on Facebook

28 April @ 9:30 am - 11:00 am
Geelong VIC Australia
May 13

Make your Business Simple, Effective and Efficient

13 May @ 9:30 am - 11:00 am
Geelong VIC Australia
Jun 18

Collaboration for The Creative Team Leader

18 June @ 9:30 am - 11:00 am
Queenscliff Vic Australia

Marketing Tools & Templates

Add Your Event to Our VGB What's On Page

Download our Member Opportunity Guide

To learn more about us and what we have planned for 2019/20, please review our current….

Download Your Guide

Join Team Tourism... Become A Member Today!