Tourism Geelong and The Bellarine – CORPORATE WEBSITE


Grow Your Attractions

90% of the 4.5 million visitors to the region in 2015 were here for fun.

Whether on a day trip (3.3 million) or staying a night or more (1.2 million) – the vast majority were here for leisure; to have a good time. Whether that ‘good time’ involved family activities, arts and culture or outdoor adventure – there’s a huge potential for your business to reach these millions of visitors.

Get found by more visitors

Our content marketing strategy focuses on the key attractors to the region and the themes we know our visitor groups are interested in. We have blog posts about education disguised as fun to showcase cultural attractions, galleries and museums. We create video content showing off the best experiences. And we’ll share stories in the lead up to each school holiday period highlighting the special programs and best ways to keep the kids entertained.

There are tactical ways to reach the visitor market through our channels too. If you have special events they can be featured on the What’s On section of our website, the second highest visited page on the entire site. You’ll be listed in local directories and can feature even more prominently in our publications and maps at key points on the visitor journey – en route, in accommodation properties and at key locations throughout the region.

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your attraction – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential packaging options and new distribution partners. Learn better ways to harness your social channels. Or get practical advice on customer service. It’s all part of our professional development program – and it’s free for members.

Tips on how to deal with your social media over the holiday season

Before you know it, the visitors will be flooding in, it will be all hands on deck and the silly season will be well and truly in force. So much needs to happen over this time of year operationally that it’s easy to let your social media slide to the bottom of the do...

TripAdvisor… Who?

Are you still siding with the sceptics when it comes to TripAdvisor, or is it that you just need to understand the ins and outs a little more? Go on, take a peek and open the mind to some of the misconceptions. Here’s the real story behind the...

Creating Customer Value

We are all in the same business of bringing more customers through the door. We value new and returning visitors. But do you value your own product and service enough? It’s a competitive market when it comes to keeping up with social media followers, online reviews...

How’s your digital presence tracking?

Your'e not in this alone We know it can be overwhelming.  We know some of you are working with a small team and we understand that your time is precious.We want to make sure you have the best opportunity to create and maintain a positive digital presence. Work...

10 Best Tips for Packaging

Author: Big4 Beacon Resort Queenscliff Team. Creating packages for your business is an excellent way to build a competitive edge, rewarding previous clients or guests, gaining higher yield, fill unoccupied room nights and building relationships with other businesses....

Events for Members

Dec 11

2018 Team Tourism Industry Christmas Party

11 December @ 6:00 pm - 8:00 pm

Marketing Tools & Templates

Download our Member Opportunity Guide

To learn more about us and what we have planned for 2018/19, please review our current….

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