Grow Your Retail Business
Almost 30% of the 1.2 million domestic visitors who stayed in Geelong and The Bellarine in 2015 included ‘shopping for leisure’ on their itinerary.
Lots of people like to go shopping when they’re on holiday. Even the summer crowds don’t want to spend every day at the beach. There’s a whole market to target and capture when they’re relaxing in holiday mode and more likely to shop for fun.
Get found by more visitors
Our content marketing strategy aims to talk to people in their language about the things that matter to them. We can target the right types of visitors with interesting stories and content about the retail offer in the region, and how shopping on holidays can be retail therapy with a sea breeze.
There are tactical ways to reach the visitor market through our channels too. Our Official Visitor Guides and Maps are placed directly into the hands of holidaymakers when they’ve arrived – 30% of them are going shopping anyway, why not invite them to do it in your store?
You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:
Learn how to grow your retail business – inside and out.
Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get practical visual merchandising tips from a pro. It’s all part of our professional development program – and it’s free for members.
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