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Tourism Geelong and The Bellarine – CORPORATE WEBSITE

Retail

Grow Your Retail Business

Almost 30% of the 1.2 million domestic visitors who stayed in Geelong and The Bellarine in 2015 included ‘shopping for leisure’ on their itinerary.

Lots of people like to go shopping when they’re on holiday. Even the summer crowds don’t want to spend every day at the beach. There’s a whole market to target and capture when they’re relaxing in holiday mode and more likely to shop for fun.

Get found by more visitors

Our content marketing strategy aims to talk to people in their language about the things that matter to them. We can target the right types of visitors with interesting stories and content about the retail offer in the region, and how shopping on holidays can be retail therapy with a sea breeze.

There are tactical ways to reach the visitor market through our channels too. Our Official Visitor Guides and Maps are placed directly into the hands of holidaymakers when they’ve arrived – 30% of them are going shopping anyway, why not invite them to do it in your store?

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your retail business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get practical visual merchandising tips from a pro. It’s all part of our professional development program – and it’s free for members.

Single Touch Payroll Update

Are you ready? Single Touch Payroll (STP) was introduced on 1st July 2018 for all businesses with 20 or more staff (substantial employers).  The Bill to extend the Single Touch Payroll (STP) reporting requirements so they apply to all employers, regardless of the...

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DEFINING YOUR DIGITAL STRATEGY Today Central Geelong Marketing and Tourism Greater Geelong & The Bellarine hosted 'Define Your Digital Strategy' training, hosted by Dave Chaffey from KBB Digital. Those who attended walked away with some tips on how to formulate a...

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Work Geelong and The Bellarine, Bank Bendigo

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Tax Time! Basic rules, tips and advice.

Are you currently getting your paperwork together to see your Accountant?  Or are you doing your own tax return this year?  Regardless, you’re probably trying to work out which of your receipts, tax invoices and documents can be used as a deduction to offset some of...

Topical Marketing: How to Leverage Big News and Events

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Events for Members

Tue 26

Facebook Algorithm

26 March @ 9:30 am - 11:00 am
Geelong VIC Australia
Apr 30

A+ Communication: How to Communicate and Reach the Widest Pool of Customers

30 April @ 1:00 pm - 3:30 pm
Geelong VIC Australia
May 07

Connecting Your Marketing and Your Market

7 May @ 9:30 am - 11:00 am
Geelong VIC Australia
May 28

Email Marketing – 5 Things You Should be Doing Now

28 May @ 9:30 am - 11:00 am
Geelong VIC Australia

Marketing Tools & Templates

Download our Member Opportunity Guide

To learn more about us and what we have planned for 2018/19, please review our current….

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