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Tourism Geelong and The Bellarine – CORPORATE WEBSITE

Retail

Grow Your Retail Business

Almost 30% of the 1.2 million domestic visitors who stayed in Geelong and The Bellarine in 2015 included ‘shopping for leisure’ on their itinerary.

Lots of people like to go shopping when they’re on holiday. Even the summer crowds don’t want to spend every day at the beach. There’s a whole market to target and capture when they’re relaxing in holiday mode and more likely to shop for fun.

Get found by more visitors

Our content marketing strategy aims to talk to people in their language about the things that matter to them. We can target the right types of visitors with interesting stories and content about the retail offer in the region, and how shopping on holidays can be retail therapy with a sea breeze.

There are tactical ways to reach the visitor market through our channels too. Our Official Visitor Guides and Maps are placed directly into the hands of holidaymakers when they’ve arrived – 30% of them are going shopping anyway, why not invite them to do it in your store?

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your retail business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get practical visual merchandising tips from a pro. It’s all part of our professional development program – and it’s free for members.

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Events for Members

Feb 11

Smash it on Social & Create Killer Video Content

11 February @ 9:30 am - 11:00 am
Geelong VIC Australia
Mar 17

Practical Tips to Increase Brand Exposure on Google, Without Paying a Cent

17 March @ 9:30 am - 11:00 am
Queenscliff Vic Australia
Apr 28

Retarget Advertising on Facebook

28 April @ 9:30 am - 11:00 am
Geelong VIC Australia
May 13

Make your Business Simple, Effective and Efficient

13 May @ 9:30 am - 11:00 am
Geelong VIC Australia
Jun 18

Collaboration for The Creative Team Leader

18 June @ 9:30 am - 11:00 am
Queenscliff Vic Australia

Marketing Tools & Templates

2019 Member Opportunity Guide

Download our Member Opportunity Guide

To learn more about us and what we have planned for 2019/20, please review our current….

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