fbpx

Retail

Grow Your Retail Business

Almost 30% of the 1.2 million domestic visitors who stayed in Geelong and The Bellarine in 2015 included ‘shopping for leisure’ on their itinerary.

Lots of people like to go shopping when they’re on holiday. Even the summer crowds don’t want to spend every day at the beach. There’s a whole market to target and capture when they’re relaxing in holiday mode and more likely to shop for fun.

Get found by more visitors

Our content marketing strategy aims to talk to people in their language about the things that matter to them. We can target the right types of visitors with interesting stories and content about the retail offer in the region, and how shopping on holidays can be retail therapy with a sea breeze.

There are tactical ways to reach the visitor market through our channels too. Our Official Visitor Guides and Maps are placed directly into the hands of holidaymakers when they’ve arrived – 30% of them are going shopping anyway, why not invite them to do it in your store?

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your retail business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get practical visual merchandising tips from a pro. It’s all part of our professional development program – and it’s free for members.

Further support for Victorian businesses

Further support for Victorian businesses

Wed, 28 July Welcome to day one of reduced restrictions across Victoria. Today, the state government announced a series of grants as part of a $400 million support package jointly funded by the Commonwealth government. There are five funds, here's a breakdown:...

Funding closures – VTIC Update

Funding closures – VTIC Update

A reminder that funding closes this Thursday 24 June 2021 for the Business Costs Assistance Program Round Two and the Licensed Hospitality Venue Fund. Applications are also now open for the Victorian Events Support Package, closing on Friday 16 July 2021. CLOSING SOON...

Sell your package

Sell your package

As we move into the quieter seasons, there's no better time to be thinking about packages and offers. Think about how to optimise your existing products, identify opportunities to package them in different ways, and explore collaboration with other operators to...

Tips: Successful Packaging for Tourism Products

Tips: Successful Packaging for Tourism Products

How do you get packaging just right? How do you come up with ideas and practical methodology for product design for tourism services and experiences? And is it different if you have a hotel, a local tour or a caravan park? What does success look like? People quite...

Marketing Geelong and The Bellarine with Greater Than >

Marketing Geelong and The Bellarine with Greater Than >

Our marketing programs aim to drive inspiration, interest and information about Geelong and The Bellarine to potential visitors.   Greater Than > The Sum of its Parts is a platform for us to share stories and showcase unique experiences from all across the...

Loading...