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Retail

Grow Your Retail Business

Almost 30% of the 1.2 million domestic visitors who stayed in Geelong and The Bellarine in 2015 included ‘shopping for leisure’ on their itinerary.

Lots of people like to go shopping when they’re on holiday. Even the summer crowds don’t want to spend every day at the beach. There’s a whole market to target and capture when they’re relaxing in holiday mode and more likely to shop for fun.

Get found by more visitors

Our content marketing strategy aims to talk to people in their language about the things that matter to them. We can target the right types of visitors with interesting stories and content about the retail offer in the region, and how shopping on holidays can be retail therapy with a sea breeze.

There are tactical ways to reach the visitor market through our channels too. Our Official Visitor Guides and Maps are placed directly into the hands of holidaymakers when they’ve arrived – 30% of them are going shopping anyway, why not invite them to do it in your store?

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your retail business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get practical visual merchandising tips from a pro. It’s all part of our professional development program – and it’s free for members.

LIVE FROM AUS by TOURISM AUSTRALIA

LIVE FROM AUS by TOURISM AUSTRALIA

Today, Tourism Australia will be launching the Live from Aus virtual tourism activation. Live from Aus will bring some of Australia’s best tourism offerings ‘live’ into the living rooms of hundreds of thousands of Australians. How can you get involved? Join the...

Build your own Website Store for beginners

Build your own Website Store for beginners

Build your own Website Store for beginners Exclusive to Tourism Greater Geelong & The Bellarine members, this course will teach you how to build a website store so you can start selling physical products, gift vouchers, or virtual products online! You do not need...

Why Should I Be Blogging?

Why Should I Be Blogging?

Let’s be honest, you’ve probably heard it a million times. "Your website needs to have a blog." I get it! You are juggling an entire business from finances, employees and general day-to-day operations and blogging for your business is always at the bottom of the list....

Airbnb & Things You May Not Know by West Carr & Harvey

Airbnb & Things You May Not Know by West Carr & Harvey

Living in a “destination location” such as the Geelong region can provide a unique opportunity to rent out your home as a holiday house for visitors. This has become a popular way to earn an income while going away on holidays. Listing your home on websites such as...

Events for Members

Tue 14

Introduction To ATDW – Setting Up Your Listing

14 July @ 10:00 am - 11:00 am
Australia
Tue 14

Five Steps To Reboot Your Digital Marketing

14 July @ 1:00 pm - 2:30 pm
Australia
Wed 15

Get The Most Out Of Your ATDW Listing

15 July @ 10:00 am - 11:00 am
Australia
Thu 16

Destination Brand and Campaign Creative: South Bellarine

16 July @ 10:00 am - 10:30 am
Australia
Thu 16

Destination Brand and Campaign Creative: North Bellarine

16 July @ 11:00 am - 11:30 am
Australia

Marketing Tools & Templates

Add Your Event to Our VGB What's On Page

Download our Member Opportunity Guide

To learn more about us and what we have planned for 2019/20, please review our current….

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