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Tours & Transport

Grow Your Tour Business

Local insight adds huge value to the visitor experience. Human nature craves the perspective and expertise of other people – it’s why Trip Advisor even exists. Tour operators can capitalise on the thirst for information and insider knowledge by appealing to travellers with a unique storytelling angle.

International travel is growing at a huge rate. In 2015, Geelong and The Bellarine had 42% more international visitors than the previous year, and 54% of them were here for ‘holidays’. There’s terrific potential for tour operators to adapt to this growing market while simultaneously appealing to domestic travellers with tailored, niche tours targeting the key experiences Geelong and The Bellarine is recognised for.

Joining team tourism will expose your business to the huge potential of the growing visitor market. If there’s a solid experiential product with human insight into key points of interest about the region, there are loads of ways to put your brand in front of this market.

Get found by more visitors

We market the region by telling great stories. A lot of them are about touring the region. We have blog posts about the best places to visit, or the top five spots for families. We make videos that highlight the experiences available. Some of the stories we share could showcase your insight and expertise in your area – whether it’s winery tours, wildlife or general scenic tours.

There are tactical ways to reach the visitor market through our channels too. If you have special events they can be featured on the What’s On section of our website, the second highest visited page on the entire site.

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your tour business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get help with your business plans or finance systems. It’s all part of our professional development program – and it’s free for members.

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