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Tourism Geelong and The Bellarine – CORPORATE WEBSITE

Meet Scott Austin, Austins & Co.
Owner of Austins & Co – hear why Scott is part of team tourism.

Grow Your Winery or Brewery

Eating and drinking is a HUGE part of travelling. The rise of the gastro-tourist has put a focus on hospitality and in some cases is actually the key factor driving visitors to the region – a destination restaurant, a champion winery or a brew with a great back story.

54% of the 1.2 million Australian visitors to Geelong and The Bellarine in 2015 cited ‘eating out’ as a key activity of their trip. We know the rise of our incredible local makers and growers is being recognised across the state and the country.

Joining team tourism will expose your business to the huge potential of the growing visitor market. With a produce that has a very human story in a region that’s telling great stories about its makers and growers, there are loads of ways to put your brand in front of this market.

Get found by more visitors

We market the region by telling great stories. A lot of them are about food and drink. We have blog posts about locally produced stuff showing off on local menus. We make videos that highlight the people and processes that go into creating the product. And we share stories about the real people behind what they’re creating.

There are tactical ways to reach the visitor market through our channels too. If you have special events they can be featured on the What’s On section of our website, the second highest visited page on the entire site. Our Public Relations program is always thirsty for new and interesting stories to share with the media and for genuinely good product to show off to visiting media and agents.

You’ll also be profiled on the regional visitor website with a listing that’s integrated into state and national systems. Check out how member businesses look:

Learn how to grow your hospitality business – inside and out.

Members have access a suite of self and business development programs. Network with other tourism operators and find potential product partnerships. Learn better ways to harness your social channels. Or get help with your business plans or finance systems. It’s all part of our professional development program – and it’s free for members.

Tax Time! Basic rules, tips and advice.

Are you currently getting your paperwork together to see your Accountant?  Or are you doing your own tax return this year?  Regardless, you’re probably trying to work out which of your receipts, tax invoices and documents can be used as a deduction to offset some of...

Topical Marketing: How to Leverage Big News and Events

When Harry met Meghan and then set a date to make her Mrs. 'arry, royal watchers and the media weren't the only ones in a lather.  Savvy marketers were swooning too. For weeks running up to the wedding, and days beyond, businesses big and small jumped aboard the...

VFR Campaign: Wander Geelong and The Bellarine

Not all those who wander are lost... A new Quest will lead families around the region to visit the businesses participating in our new Visiting Friends and Relatives campaign - Wander Geelong and The Bellarine.

8 tips on how to Optimise Your Restaurant Listing on TripAdvisor

Is your head still in the sand? Are you covering your ears and singing la la la la la? We can have a laugh about it but actually, it’s serious business if you aren’t taking full advantage of the exposure and reach you can gain on TripAdvisor. We’ve gone straight to...

Events for Members

Tue 23

Creating and Curating Images for Social Media

23 October @ 10:00 am - 12:00 pm
Geelong VIC Australia
Thu 25

Annual General Meeting

25 October @ 5:30 pm - 7:00 pm
Geelong VIC Australia
Nov 01

2018 Heroes Luncheon – Guest Speaker Dylan Alcott OAM

1 November @ 11:45 am - 2:30 pm
Geelng Vic Australia
Nov 14

Understanding Instagram Analytics

14 November @ 9:30 am - 11:00 am
Geelong VIC Australia

Marketing Tools & Templates

Download our Member Opportunity Guide

To learn more about us and what we have planned for 2018/19, please review our current….

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