Tourism Geelong and The Bellarine – CORPORATE WEBSITE

Insights

Strategies and Plans

Strategic Plan

Our strategic plan will guide our activity for the next four years and serve as the catalyst for our partnerships with state and local government.

Our Vision: Greater Geelong and The Bellarine is a globally recognised destination that delivers world standard visitor experiences.

Our Mission: Tourism Greater Geelong and The Bellarine exists to grow and support the visitor economy through leadership, promotion and development.

3 Key Focus Areas

Promotion: Market the region as a tourism destinations to increase visitation, length of stay and expenditure.

Development: Sustain a profitable, high-performing tourism industry that exceed visitor expectations.

Leadership: Lead a strong and coordinated tourism industry with a united and compelling voice.

Tourism Development Plan

We won’t rest on our laurels. We’re always looking for new ways to grow tourism in
the region. Our formal Tourism Development Plan recognises our existing local visitor economy as significant and important.
It recognises our product strengths in coastal and aquatic experiences, events, food and wine, history and heritage and the arts.
It understands where we are now and provides a blueprint for where we could be. It identifies the key development opportunities where there are gaps between demand and supply across the region.

Development Plan 2017

Identifying the key development opportunities across the region.

Strategic Plan 2017 - 2021

Here’s our strategy to drive, support and grow tourism in Geelong and The Bellarine.

Summary Action Plan 2017

We set out the activities and specific projects we’ll deliver to achieve our strategic objectives.

Results

Annual Report 2016

The highlights and evaluation of 2015/16 activities.

Statistics - Geelong and The Bellarine Snapshot Y/E March 2017

A summary of visitation to the region from the National and International Visitor Surveys.

Industry Survey Summary 2016

Every year we survey our members to understand how well we’ve served them and better understand their priorities.

Team Tourism

As we work to capitalise on the potential of the visitor economy, it’s important we’re collaborating with a broad network of partners.

Local Government Partners

The City of Greater Geelong, Borough of Queenscliffe and Golden Plains Shire invest in Tourism Greater Geelong and The Bellarine to help grow tourism in their municipalities.

Tourism Partners

Geelong and The Bellarine is one of 12 distinct regions within the Victorian tourism industry structure. Tourism Greater Geelong and The Bellarine is recognised as a Regional Tourism Board by Visit Victoria. This has provided branding and positioning of the region within state activities, allowing us to be an active player in Victorian campaigns and opportunities.

We also have strong strategic working relationships with Victoria Tourism Industry Council, Destination Melbourne, Business Events Victoria and Tourism Australia.

Strategic Partners

Within the Geelong area and the state there are a number of organisations working on strategic outcomes to enhance and positively influence the future directions of this region. We work closely with G21, the Geelong Chamber of Commerce, Committee for Geelong, Regional Development Victoria to ensure the visitor economy is considered as part of broader outcomes and to maximise opportunities for the tourism industry.

Visitor Information Centres

As the friendly face of tourism for more than 100,000 visitors to our region each year, the Visitor Information Centres are an important and welcoming part of Team Tourism.

Surveys show this service entices 85% of visitors to our region to do more than they had originally planned. 52% stayed an extra day or more, 42% spent more money than they had planned to and 93% indicated they are more likely to return after talking to a local.

The Geelong based Visitor Information Centres are managed from our central office and largely staffed at the various sites by volunteers. For business queries, contact the administration team on 5244 7102 or vic@tourismgeelongbellarine.com.au

Accredited centres are open 9am-5pm, 7 days a week and we have four in our region:

Free call: 1800 755 611

Geelong & Great Ocean Road Visitor Information Centre 

Princes Hwy, Little River

Ph: (03) 5283 1735

Geelong Visitor Information Centre

National Wool Museum

Cnr Moorabool & Brougham Sts Geelong

Ph: (03) 5222 2900

Bellarine Visitor Information Centre

Flying Brick Cider House

Bellarine Highway, Wallington

Ph: (03) 5250 6861

Queenscliff Visitor Information Centre

55 Hesse Street, Queenscliff

Ph: (03) 5258 4843

info.centre@queenscliffe.vic.gov.au

There are a further two non-accredited centres and several Visitor Centre hubs strategically located to service visitors in different ways and at times when they’re most effective.

Upcoming Events

Sun 20
Sep 06

Pitch Perfect – Tell Your Story

6 September @ 9:30 am - 11:00 am
Geelong
Sep 19

Trip Advisor 101

19 September @ 9:30 am - 11:00 am
Oct 11

Women Heroes In Business Luncheon

11 October @ 12:00 pm - 2:00 pm
Oct 17

Capture Better Mobile Photos in Business

17 October @ 9:30 am - 11:30 am
Download our Member Opportunity Guide

To learn more about us and what we have planned for 2017/18, please review our current….

Download Your Guide

Join Team Tourism... Become A Member Today!

FIND OUT MORE