Insights

Strategies and Plans

Strategic Plan

Our strategic plan will guide our activity for the next four years and serve as the catalyst for our partnerships with state and local government.

Our Vision: Greater Geelong and The Bellarine is a globally recognised destination that delivers world standard visitor experiences.

Our Mission: Tourism Greater Geelong and The Bellarine exists to grow and support the visitor economy through leadership, promotion and development.

3 Key Focus Areas

Promotion: Market the region as a tourism destinations to increase visitation, length of stay and expenditure.

Development: Sustain a profitable, high-performing tourism industry that exceed visitor expectations.

Leadership: Lead a strong and coordinated tourism industry with a united and compelling voice.

Tourism Development Plan

We won’t rest on our laurels. We’re always looking for new ways to grow tourism in
the region. Our formal Tourism Development Plan recognises our existing local visitor economy as significant and important.
It recognises our product strengths in coastal and aquatic experiences, events, food and wine, history and heritage and the arts.
It understands where we are now and provides a blueprint for where we could be. It identifies the key development opportunities where there are gaps between demand and supply across the region.

Results

Team Tourism

Click here to see the industry structure.

As we work to capitalise on the potential of the visitor economy, it’s important we’re collaborating with a broad network of partners.

Local Government Partners

The City of Greater Geelong, Borough of Queenscliffe and Golden Plains Shire invest in Tourism Greater Geelong and The Bellarine to help grow tourism in their municipalities.

Tourism Partners

Geelong and The Bellarine is one of 12 distinct regions within the Victorian tourism industry structure. Tourism Greater Geelong and The Bellarine is recognised as a Regional Tourism Board by Visit Victoria. This has provided branding and positioning of the region within state activities, allowing us to be an active player in Victorian campaigns and opportunities.

We also have strong strategic working relationships with Victoria Tourism Industry Council, Destination Melbourne, Business Events Victoria and Tourism Australia.

Strategic Partners

Within the Geelong area and the state there are a number of organisations working on strategic outcomes to enhance and positively influence the future directions of this region. We work closely with G21, the Geelong Chamber of Commerce, Committee for Geelong, Regional Development Victoria to ensure the visitor economy is considered as part of broader outcomes and to maximise opportunities for the tourism industry.

Visitor Information Centres

As the friendly face of tourism for more than 200,000 visitors to our region each year, the Visitor Information Centres are an important and welcoming part of Team Tourism.

Surveys show this service entices 86% of visitors to our region to do more than they had originally planned. 54% stayed an extra day or more, 40% spent more money than they had planned to and 86% indicated they are more likely to return after talking to a local.

The Geelong based Visitor Information Centres are managed from our central office and largely staffed at the various sites by volunteers.

For business queries, contact the administration team on (03) 5244 7106 or vic@tourismgeelongbellarine.com.au
Accredited centres are open 10am-4pm, 7 days a week and we have four in our region.
Free call: 1800 755 611

Queenscliffe Visitor Information Centre

55 Hesse Street, Queenscliffe

Ph: (03) 5258 4843

info.centre@queenscliffe.vic.gov.au