Friday, 21 August – New campaign backing our industry


Today the Victorian Premier Daniel Andrews launched our new campaign to encourage Victorians to get behind our state’s tourism industry by buying local products online.


Developed by our team at Visit Victoria, the ‘Click for Vic’ campaign is one of the ways Visit Victoria and the Victorian Government is supporting our industry which has been hit hard by the coronavirus pandemic.


Our campaign encourages Victorians to experience some of our state’s best produce and products – right from the comfort of their own home. It connects Victorians with local producers, creators and businesses across the state and urge them to support Victorian by ordering produce and products direct to their door.


Victorians are being encouraged to ‘Click for Vic’ by visiting a range of websites, such as Victoria Country Market, Providoor and Co-Lab Pantry, or simply making an online order direct from a favourite or newly-discovered Victorian business.


The campaign is being rolled out across television, print, radio, digital and social media channels.


If you’d like to find out more about ‘Click for Vic’, please visit our corporate website where you’ll find the campaign overview and toolkit, and FAQ, which include some handy tips and techniques to help your business make the most of this initiative. And you can direct your audiences to visitvictoria.com/clickforvic.


In addition to the campaign, the Victorian Government also unveiled a $1.5 million e-commerce and marketplace transition package. It will help Victorian farmers and producers to diversify into online markets by providing training and support to help them build a sustainable online presence.


Recovery planning continues

This campaign is just the beginning. We remained focused on ensuring tourism businesses can continue operating so you can all be ready to welcome visitors again when the time is right. Work on our recovery roadmap continues and we’ll continue to work with industry on our plans in the weeks and months ahead.


Stay safe everyone.

Kind regards,

Brendan McClements
CEO, Visit Victoria