Today, Tourism Australia will be launching the Live from Aus virtual tourism activation. Live from Aus will bring some of Australia’s best tourism offerings ‘live’ into the living rooms of hundreds of thousands of Australians.
How can you get involved?
- Join the Facebook event, watch the program of content on Facebook or YouTube and share it with your networks using #SeeAustralia.
- Stream your own events on your social media channels using the Live from Aus logo. You will be able to download the logo from 16 May 2020 from tourism.australia.com/livefromaus.
- Let Tourism Australia know about any live streaming events your business has coming up by emailing firstname.lastname@example.org with Live from Aus in the heading. If the content is relevant for Tourism Australia’s audiences, Tourism Australia can help promote it.
- Submit your content ideas to be considered for Tourism Australia’s channels by emailing email@example.com with Live from Aus in the heading. Tourism Australia will be releasing guidelines with more information about live streaming.
Learn more about the Live From Aus campaign by downloading the factsheet.
Live from Aus will highlight the best that Australian tourism has to offer, from our unique culture to stunning natural beauty, world class food and drink and exceptional wildlife.
Live from Aus will be hosted by an array of Australian personalities, advocates and industry operators who will educate, entertain and inspire viewers with a range of interactive experiences, including cooking demonstrations, wine tastings, exercise classes, cultural immersion sessions and Australian wildlife encounters.
Live from Aus will kick off on Friday 15 May with a special one-hour broadcast at 7:30pm on The Project on Network Ten.
‘The Love Australia Project’ segment, proudly supported by Tourism Australia, will be headlined by some of the nation’s favourite tourism and entertainment personalities who will help shine a spotlight on our unparalleled offerings. This will be followed by a full weekend program on 16 and 17 May of live content on Tourism Australia’s social media channels.
Even though the ability to travel is currently on hold and the timing of the recovery is still uncertain, it is important that Australia does not go quiet as a destination. While people can’t travel right now, they can still dream and plan for future holidays. Tourism Australia’s marketing job right now is about keeping Australia front of mind for domestic and international travellers by using this enforced period of self-isolation to engage with people in their living rooms, feed their escapism and inspire them to travel again once the restrictions start to lift.
Find out more here.