Planning a trip to the region?

March visitor snapshot: fewer stays, bigger spend

by | Jun 17, 2022 | Insights

      Tourism Australia has released its monthly National Visitor Survey snapshot for March – showing how domestic visitor trips, nights and spend compare to pre-COVID levels in 2019.

      Regional Victoria follows a similar trend to the whole country, with fewer domestic visitors and stays overall but for those that are travelling they are spending more.

      We’ve dug out some of the key statistics so you don’t have to.

      Key domestic trends in regional vic

      In March 2022 there were 1.5 million domestic visitors to regional Victoria, a 1% decrease from 2021 levels and 17% decrease from 2019.

      Overnight stays were at 3.9 million, a 12% decrease to 2021 and 14% decrease from 2019.

      Spend was $790 million, which was in line with 2021 spending and 15% increase to 2019.

      Note: These results are not specific to the Greater Geelong and The Bellarine region.

      Key domestic trends in Victoria

      In March 2022 there were 2.1 million domestic visitors to Victoria, a 5% increase from 2021 levels and 27% decrease from 2019.

      Overnight stays were at 5.8 million, a 6% decrease to 2021 and 20% decrease from 2019.

      Spend was $1.5 billion, which was a 28% increase to 2021 and 1% increase to 2019.

      Key domestic trends in Australia

      In March 2022 there were 8.3 million domestic visitors, a 1% decrease from 2021 levels and 17% decrease from 2019.

      Overnight stays were at 27.7 million, a 4% decrease to 2021 and 9% decrease from 2019.

      Spend was $6.8 billion, which was pleasingly a 12% increase to 2021 and 6% increase to 2019.

      To see the full results, previous monthly snapshots and to download the excel documents, visit tra.gov.au.

      Browse more date and visitor insights, including at a local level, on our insights page.

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