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Tastes and preferences differ from person to person, which puts homeowners in an awkward position. To make it worse, one has to weigh financial and aesthetic payoffs. Still, this only means that homeowners have to put more effort into designing and decorating their rentals and make the most of their investments. Here is how to avoid the financial pitfall and attract customers.

Clear focus
There is no way to satisfy every taste there is, so figure out who your target audience is. The key to success lies in blending top-notch functionality with the striking visual appeal and add consumer value. One of the golden rules is to avoid clutter and visual oversaturation. First off, opt for a neutral backdrop and set a nice stage for the accents to work their magic. A streamlined, yet impactful décor also leaves room for tenants to personalize the space.

Less is more
Things like wallpapers might not be the best idea, especially not the ones with strong patterns and colors. Besides, they are not easily removed. A full-blown gallery wall is also not a welcome sight in rentals. Instead, it would be enough to hang just a few art pieces on the wall. Try to choose one statement piece to do the heavy visual lifting and be the focal point of the space.

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Piece by piece
State-of-the-art pieces can cost an arm and a leg, but there are many other solutions that do the trick, such as modular sofas, folding chairs, gateleg tables, and coffee tables. Some of them can even double as storage spaces, which is a win-win scenario. Indeed, versatile furniture pieces steal the show as they bring both flexibility and stylishness.

Smart storage
Storage spaces are often a lackluster element of rental properties. A way to fix this is to use built-in storage solutions like shelves and cabinets. They utilize every inch of space and enhance functionality. Custom cabinetry is a special treat as well, and it can be quite stylish as well. Finally, there is a possibility to upgrade cabinet pulls in the kitchen or bathroom in order to breathe in a bit of visual bliss.

A window of opportunity
Steer clear of vertical blinds that make the room look like a hospital room. Replace them with brand new curtains or simple roller blinds. Along similar lines, get rid of thick drapes and curtains as well, for they stand in the way of sunlight and fresh air. Speaking of natural blessings, make sure to include some plants as they add life to the space and act as air purifiers.

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The power of accents
Bright pops of color and texture here and there keep the things interesting and energetic, while disrupting the sterile-hotel-room vibe. Throws, pillows, rugs, and accents are your greatest allies. They infuse the space with character and charm, and in case the renters do not like them, you can just put them away. In addition, the rugs can conceal unsightly carpets and floor stains.
Divide and conquer
There are many ways to save money while decorating and designing. For instance, if you want to rearrange the layout of the space, you do not have to tear down or build walls. Décor dividers are an amazing tool you can use to separate space in an open floor plan. Think in terms of shelving, screens, and curtains. Another option is to take advantage of internal doors and create a better atmosphere.

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Let there be light
Do not forget to pull one final ace from your sleeve, the lighting. It compliments and highlights architectural and design elements, and sets the tone of the rental. What is more, eye-catching statement pieces, such as chandeliers and pendant lights define the space and serve as nice focal points. Lastly, table and floor lamps come in particularly handy as they can be moved from one place to another easily.

A labor of love
Decorating a rental space can be a daunting task, a real minefield of decisions and possibilities. Yet, rentals deserve no less love than other properties and there are many ways to demonstrate it. Do not settle for décor elements that scream “temporary home”. Keep it cozy and functional and put together a bespoke home that will collect revenues instead of dust and expenses.

Author: Lana Hawkins, Editor-in-Chief of Smooth Decorator, Sydney