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Tourism development plan

2019-2022

The region today *as of 2019

5.8m

Visitors annually

3.5m

Are day trippers

2.3m

Are overnight visitors

5%

Average growth per year since 2015

7,551

Jobs annually

$1.1bn

Regional output

Locations

Southern Golden Plains

Infrastructure and enabling projects:

  • Lethbridge Airport

Experiential product development:

  • Living Moorabool Trail
Geelong Urban

Infrastructure and enabling projects:

  • Geelong Convention and Exhibition Centre
  • Cruise Ship infrastructure
  • Waterfront Geelong – Safe Harbour Precinct

Experiential product development:

  • GMHBA Stadium / Kardinia Park development
  • Eastern Beach spa complex development

Accommodation:

  • 4-5 star large branded hotel accommodation
Bellarine North

Experiential product development:

  • Underwater dive gallery ‘The Sunken Gallery’

Accommodation:

  • Large resort
  • Wellness centre with accommodation
Avalon & the you yangs

Infrastructure and enabling projects:

  • Avalon Airport Rail Link

Accommodation:

  • Avalon Airport accommodation
Bellarine south

Infrastructure and enabling projects:

  • Barwon River Parklands project

Accommodation:

  • Barwon Coast group accommodation project
  • Nature-based resort
Queenscliff & Point Lonsdale

Infrastructure and enabling projects:

  • Foreshore improvements
  • Hesse Street revitalisation
  • Ferry terminal upgrade

Experiential product development:

  • Fort Queenscliff development

Join Team Tourism

Tourism is a human industry, and it works best when teams work together. That’s why membership – joining our Team Tourism – is so important. Everyone playing their role will see the region – and the businesses in it – flourish.

WORKING AS ONE TO GROW LOCAL TOURISM

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