Tourism development plan
2019-2022
The region today *as of 2019
5.8m
Visitors annually
3.5m
Are day trippers
2.3m
Are overnight visitors
5%
Average growth per year since 2015
7,551
Jobs annually
$1.1bn
Regional output
Locations
Southern Golden Plains
Infrastructure and enabling projects:
- Lethbridge Airport
Experiential product development:
- Living Moorabool Trail
Geelong Urban
Infrastructure and enabling projects:
- Geelong Convention and Exhibition Centre
- Cruise Ship infrastructure
- Waterfront Geelong – Safe Harbour Precinct
Experiential product development:
- GMHBA Stadium / Kardinia Park development
- Eastern Beach spa complex development
Accommodation:
- 4-5 star large branded hotel accommodation
Bellarine North
Experiential product development:
- Underwater dive gallery ‘The Sunken Gallery’
Accommodation:
- Large resort
- Wellness centre with accommodation
Avalon & the you yangs
Infrastructure and enabling projects:
- Avalon Airport Rail Link
Accommodation:
- Avalon Airport accommodation
Bellarine south
Infrastructure and enabling projects:
- Barwon River Parklands project
Accommodation:
- Barwon Coast group accommodation project
- Nature-based resort
Queenscliff & Point Lonsdale
Infrastructure and enabling projects:
- Foreshore improvements
- Hesse Street revitalisation
- Ferry terminal upgrade
Experiential product development:
- Fort Queenscliff development
Join Team Tourism
Tourism is a human industry, and it works best when teams work together. That’s why membership – joining our Team Tourism – is so important. Everyone playing their role will see the region – and the businesses in it – flourish.