Tourism, You’re Welcome
We’re glad to have you on the Team. It’s a united approach to tourism that keeps the visitor economy growing in Geelong and The Bellarine. Our regional tourism industry – Team Tourism as we like to call it – is a line-up of great players from all facets of the industry including experiences, services, activities and places to stay.
The team, working together, is what keeps the region at the top of its game. Last year Geelong and The Bellarine attracted 5.3 million visitors who spent $907 million. That’s a big score and we think it can grow even bigger next year.
Tourism Greater Geelong & The Bellarine sets a structure and plans projects that offer opportunities for all team members.
That’s how we’ll all achieve success – by working together to score goals and collectively, win.
Welcome to team tourism. It’s good to have you on our side.
Roger Grant, Executive Director
Tourism Greater Geelong and The Bellarine
A brief history
For decades Greater Geelong and The Bellarine was categorised as a sub-region of the Great Ocean Road by the state tourism body, Tourism Victoria.
We had long understood the product offer to be very different for Greater Geelong and The Bellarine, particularly with the Melbourne market who are familiar with the region and just don’t consider it part of the Great Ocean Road.
We lobbied the government to recognise and support Greater Geelong and The Bellarine as a stand-alone destination. In 2015, that recognition came and we now enjoy branding, exposure and support within the state structure similar to other regions such as the Mornington Peninsula and the Yarra Valley.
Geelong and The Bellarine now stands proudly as one of 12 regions in Victoria with distinct personality and experiences, but with close working relationships across the state to ensure we leverage broader campaigns.