Wander Geelong and The Bellarine is our 2017 Visiting Friends and Relatives Campaign. This campaign will encourage residents (particularly families) to explore local attractions – the more they’ve experienced and shared with their own networks, the more likely they are to have friends/ family visit and want to experience it all too.
Wander Geelong and The Bellarine will build on some of the successful elements of the 2016 Treasure Adventure, with a styled ‘scavenger hunt’ around the region, incorporating public spaces and venues who’ve opted in to the campaign. New this year will be the use of augmented reality at locations, where clues and hints will be revealed by scanning over on-site campaign material with a mobile device. This augmented reality capacity will be built in to the Geelong and The Bellarine App, so participants will need to download the App to play.
The campaign will leverage the use of the word ‘wander’ in the Visit Victoria intrastate campaign with unique creative and execution. We’ll spread the word via:
• Cinema advertising;
• A dedicated web presence for the campaign including the App;
• Social media through Our Geelong on Facebook and other digital assets;
• Traditional media including print;
• Through our visitor information centre and membership network;
• On site at participating venues and public spaces.
We’re working with Pace to deliver this campaign. Find out more here or phone 03 5273 4777.