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Tourism Geelong and The Bellarine – CORPORATE WEBSITE

Here’s a sneak peak of the brand new Augmented Reality App that brings our iconic Geelong Waterfront Bollards to life …

Visitors to the waterfront city of Geelong will be able to see our unique bollards in a new light with the launch of the Augmented Reality app Activate Geelong. 

By downloading Activate Geelong in the App Store or Google Play, anyone with a smartphone will be able to see the bollards at six sites moving, singing and dancing and hear its unique story.

Those chosen to be included in the exciting new collaboration include the Volunteer Rifle Band next to the beautiful Carousel, Bathing Beauties at Eastern Beach, the Sea Captain, Steam Captain Sailor and Woman at the end of Cunningham Pier, the Yacht Club Lady and Town Bath Swimmers’ Club Lifesavers at the end of Bellerine Street.

Tourism Greater Geelong and the Bellarine have partnered with Marc-O-Matic and Virtualex to deliver the art and technology fusion.

The project has been funded through the Victorian Government’s Regional Events and Innovation Fund via Visit Victoria. Geelong’s bollards have been a beloved icon of the waterfront precinct for more than 20 years.

Each one represents a significant character or piece of history for the local area. The project has seen the animation of artwork combined with stories and interpretation of each bright costume and lively face.

The Augmented Reality brings the static bollards to life, presents historically accurate information and creative stories about who they are why they are significant.

This project takes the bollard trail beyond a quirky selfie opportunity to a genuinely engaging visitor experience that is rich with the stories and history of Geelong.

Thank you to Geelong Library and Heritage Centre for assisting with sourcing and referencing the stories behind these bollards.