Author: Tracy Carter. Marketing and Communications Manager. Tourism Greater Geelong &The Bellarine. Tracey

We’re always experimenting and learning with our marketing activities. Trying new things, being adventurous with content helps us reach new audiences and engage with existing ones.

We’ve just launched an exciting new program of video content through our Visit Geelong Bellarine channels. Short, social-media-friendly videos will be released and highlighted every month alongside more regular microvideos to keep audience attention.

People are responding to video in greater numbers than any other content type. Videos are the highest clicked links in our email marketing. Social channels are prioritising video so it’s performing better than other types of content.

We shared our first ever Facebook live video from a Great Ocean Air flight this week and tonight, Visit Geelong Bellarine will be live from the waterfront as the Christmas Tree is lit.

Video won’t kill the radio star. Give it a go!