Let’s be honest, you’ve probably heard it a million times. “Your website needs to have a blog.”
I get it! You are juggling an entire business from finances, employees and general day-to-day operations and blogging for your business is always at the bottom of the list.
Perhaps your time-poor or maybe you just don’t get what blogging is and why it’s so valuable. We want to show you that blogging is one of the easiest and cheapest methods of marketing your business and its paramount to making sure your website gets noticed.
Check out this short seven (and a half) minute video to get some insight into why and how you should be blogging.
1. It’s affordable
Yes, it takes time to write a blog and time is money. But sometimes it’s better to commit time rather than dollars into your business.
2. It builds authority
The more and more you keep blogging the more you are showing your audience that you are an expert in your field. Giving away free information, tips and insights is a great way to build trust with your audience and it’s more likely they will purchase a product or contact you for a service if they can see that value.
3. It helps with your Google ranking
Before you throw all your eggs in one basket and spend all your marketing budget on SEO, spend a bit of time showing Google that your business is relevant, and your website is kept up to date with the latest information that people are searching for. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you show up in Google and drive traffic to your website.
4. It improves your social media presence
Imagine if you could ‘kill two birds with one stone’ – Keeping your website up to date and offering information to your social media fans. Every time you write a blog post you have content available that you can post on your Facebook or Twitter page, and you also have content that your audience can share on their social media accounts as well. A lot of times you can break a single blog post up into several bite sized pieces of content for social media.
Stuck for ideas?
A good idea for blog posts is to answer a bunch of questions surrounding a single topic. Ideally topics users are actually searching for in google. But how do you know what users are searching for in google. Try the website ubersuggest, another one is keywordtool.io. Punch in your main topic and it will suggest all the searches surrounding this topic and provide a predicted search volume. Look for question based searches and simply include a paragraph in your article answering it.
Key components of a blog post
Dedicating time, knowing what to write about, knowing how to write a post are common hurdles/excuses. There is nobody better positioned to do it than someone within your own business (if you want authentic content). Here are the five most important components of any blog post that you should consider. Trust us, they are not that difficult.
1. An intriguing or compelling title
First thing’s first, you need to get users interested in your content. It doesn’t matter how well written your article is, if nobody is there to read it. In some cases you want the title to be specific and straight to the point of what the article is about. Make clear the benefits of reading your article.Other times you may want to allude to what the article is about, or allude that the story is amazing or shocking.
This is commonly known as a ‘click bait title‘. Some examples might be ‘You will never believe what happened when we………………………………….. ‘, or ‘The one trick that made me $100,000’. Be warned, if your post isn’t that good you may frustrate users, but it can be an excellent way to get more click throughs.
TIP: Use a specific, keyword rich title for the title on your post page, but (using a plugin like Yoast SEO) add a more click bait style title to the Facebook title when your post is shared.
2. Format your post for readability
Most people aren’t up for reading a novel worth of text on the internet. In fact if your post is a solid block of heavy text, you might find your bounce rate (people leaving the page shortly after first loading it) might be higher.
Breaking up your post with titles, subtitles, paragraphs and bullet point lists makes your content far more digestible.
Readers like to skim, and find information quickly and easily.
Formatting your posts like this can also help your writing by breaking an idea down into components. When writing a blog post like this one, I actually write the title and subtitles first, then go back and write the content.
3. Add rich media
If the old phrase ‘a picture is worth a thousand words’ is still true, a video is worth a million. Not only does rich media make your post look more aesthetically pleasing, it also engages the reader. At minimum, a good photograph helps set the tone or theme of your post.It can also be a way to visual boring data. Turn some mind numbing statistics into a branded and styled graph, or a bullet point list into an infographic.
4. Link to your own content and others
Most of the time you are creating content to raise awareness about your business and it’s products, so it’s important to add links to internal pages of your website to generate fresh new leads. But don’t be afraid to link to relevant external sources. An old school train of thought was that linking to other sites somehow weakens your search engine rankings. There’s actually been shown to be correlation between external links on your site and increased rankings, all be it very minor.
5. Add a call to action
Last but certainly not least, if you’ve done everything right and attracted users to read your awesome post, capitalise on it. You’ve positioned yourself as a helpful, knowledgeable industry leader. Don’t just leave your reader with nowhere to go. Offer your services, a helping hand, a next step, something else to do, anything. Even something as simple as a request to share the post on social media is something.
Like this blog post? Check out our face-to-face training sessions, they’re FREE for members – CLICK HERE to register. (see what we did there)?
Still think you are too time-poor for blogging?
If you’re still screaming ‘I just don’t have the time’ then look no further to the 100’s of online services available that can write your blog posts for you. There’s a great service we use from time to time called iWriter and for around $10-20 you can get a 500-word blog post written about any topic you wish.
Send them a few examples of the topic you are looking to write for and within 24 hours you’ll get a blog post back that you can publish on your website and share on social media – Just note that it’s always good to have a read through and make minor adjustments as needed.
There are also many great freelance copywriters available locally that whilst they might cost a little more than iWriter, you are likely to get a higher quality piece of content that is aligned with your brand. So there you have it – There’s no excuse any more to not start blogging at promoting your business online. You can spend as little or as much time and money on blogging but no matter what your circumstance is you’ll be able to find a solution that works for your business.