Tourism, You’re Welcome
There’s never been a more exciting time to be in tourism in Greater Geelong and The Bellarine. Our reputation as a short break for Melburnians is growing, driven by our coastal assets, events and the personality of the region as a smart but comfortable destination. The breadth and quality of our gastronomic experiences and some incredible key attractions are driving more and more visitors in our direction. In fact, just last year, tourism was worth over $780m to the local economy supported over 4,500 jobs, an increase of 14% from 2014.
We take our role in promoting and developing this region seriously. Our strategies and plans will focus the attention of potential visitors here and grow the capacity of the region to deliver more memorable experiences.
We hope you’ll join us and plan your part in the region’s story. We’re all on the same team with the same goal: more people staying longer, doing more and spending bigger. Get involved and make sure your business takes advantage of the activities that will have the biggest impact.
Welcome to team tourism. It’s good to have you on our side.
Roger Grant, Executive Director
Tourism Greater Geelong and The Bellarine
A brief history
For decades Greater Geelong and The Bellarine was categorised as a sub-region of the Great Ocean Road by the state tourism body, Tourism Victoria.
We had long understood the product offer to be very different for Greater Geelong and The Bellarine, particularly with the Melbourne market who are familiar with the region and just don’t consider it part of the Great Ocean Road.
We lobbied the government to recognise and support Greater Geelong and The Bellarine as a stand-alone destination. In 2015, that recognition came and we now enjoy branding, exposure and support within the state structure similar to other regions such as the Mornington Peninsula and the Yarra Valley.
Geelong and The Bellarine now stands proudly as one of 12 regions in Victoria with distinct personality and experiences, but with close working relationships across the state to ensure we leverage broader campaigns.