Planning a trip to the region?

We’re for tourism

Forging a path to a brighter future

We are confident our region is robust enough to come back from the pandemic stronger than ever. It won’t happen by accident, though.

Our Strategic Plan provides focus and clear direction needed to drive both recovery and growth.

Meet our team

We’re lucky to have a team of innovative and hard-working tourism professionals, each an expert in their field and dedicated to growing our visitor economy.

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Industry Services
Providing our tourism operators with professional advice and tailored support

These are the consultants, businesses and agencies who work with tourism operators to grow their businesses, deliver services and build their capacity.

Tourism Operators
Delivering great experiences in a memorable destination

These are the businesses who welcome, feed, entertain and accommodate visitors to Geelong and The Bellarine.

Explore our community

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what we’re about

We’re building a resilient, sustainable and valued visitor economy.

Our vision

For Geelong and The Bellarine to be a world-class inclusive destination that inspires visitors to create memories and depart with a desire to return.

Our purpose

To build a resilient, sustainable and valued visitor economy that celebrates the character and identity of the region.

Our mission

To provide exceptional service to our visitors, members, industry and community so they have the knowledge, tools and capability to rebuild and enjoy a resilient visitor economy.