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Visitor Insights

To support and sustain a high-performing tourism industry we need to know how it works.

By providing the relevant insights and research we can help members understand performance trends, consumer sentiment and support good decision making for their businesses.

Our Tourism Ecosystem

We’ve come to appreciate and value that our region’s visitor economy is so much more than people simply coming here for a leisurely holiday.

Don’t get us wrong, it’s a great place to unwind and indulge. But we also welcome our family and friends, and people from all around the world to study, work and play in the region.

Our visitor economy is an integral part of our region’s economy, our destination’s health and community’s prosperity.

Fast Facts

5.8M

visitors annually

$1.1BN

regional output

2.3M

overnight visitors

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100

TSI’s Most-Loved Global Destinations

VISITOR MARKETS

Before the COVID-19 pandemic, total visitor spend in Geelong and The Bellarine was worth $1.1 billion in the year ending December 2019, after a period of strong growth over five years of 9% per annum since 2014.

Greater Geelong and The Bellarine attracted 6 million visitors in 2019/20, comprised of 1.6 million overnight visitors and 4.4 million daytrip visitors. Over 80% of visitors to the Greater Geelong and The Bellarine region were from Victoria, with 54% of these visitors who stayed one night or more travelling from Melbourne with a further 30% from regional Victoria. The region attracted 57k international visitors with strong growth from the New Zealand and South East Asian markets.

Fast forward to 2022, our region has gained an even stronger reliance on the domestic intrastate market, who have started staying longer and spending more per trip than they did before the COVID.

So, while visitor numbers and overall yield are down, it has been promising to see that the markets that are able to travel have bounced back relatively stronger.

Current snapshot

Navigate the interactive dashboard below to see the latest tourism data for our region.

Powered by Localis.

Tailored Insights

Curious to know how your business is performing with visitors or who attended your recent event? Depending on your membership type with us, you may be eligible for a tailored report from Localis and gain access to deep and granular insights about your audience or destination.

WORKING AS ONE TO GROW LOCAL TOURISM

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