fbpx

Business Events

Capitalising on the Business Events sector

The true value of Business Events go far beyond what occurs in the boardroom.

Events underpin knowledge exchange, innovation, national and worldwide links in specialist fields. begeelong.com.au connects our compelling offer to conference and meeting planners around the globe, making our region a serious contender within the business events sector.

BEGeelong’s role is to develop and implement strategies to increase domestic and international visitation to the region across the Meetings, Incentives, Conferences and Exhibitions (MICE) markets. 

Did you know…

Business events make up an important part of Australia’s visitor economy sustaining 193,000 direct jobs and contributing $30.2b through domestic and international visitation.  

We have a dedicated department – Business Events Geelong – working to ensure Geelong and The Bellarine is maximizing our slice of that market.

Business events are the highest yielding sector of the tourism industry. They have a higher average daily spend than leisure visitors. Importantly, many also participate in pre or post touring in the region or return as a leisure visitor at a later date to further explore.

Business Events Geelong focuses on four key strategic areas:

  • Marketing – growing awareness, promoting the services and positioning the region as a place to meet and discover beyond the boardroom.
  • Relationships – with both local industry suppliers and clients bringing business events to the region.
  • Industry Development – maintain good relationships with professional industry bodies and improve service standards of in-region industry.
  • Servicing – provide value-added services to clients hosting events in the region, and provide consistent links between client hosts and local service providers.

Business events have moved well beyond the provision of conference space. Organisers are looking to host memorable and unique events in destinations. We are working to provide links between those organisers and the experiences available in the region.

There are specific opportunities to reach the business events market for team tourism members. The activity schedule includes dedicated corporate publications, digital marketing activities, hosting familiarisation visits in the region and more. If you think your business could be a suitable product for Business Events Geelong to highlight, please get in touch.

Make Them an Offer They Can’t Refuse! Training Information

Make Them an Offer They Can’t Refuse! Training Information

On Wednesday 10 March - we hosted a very popular online training session. Designed by the marketing team at Tourism Greater Geelong & The Bellarine, this session aimed to help tourism operators in our region become masters at creating appealing deals and offers to...

Who is TGGB and what do we do? (Digitally)

Who is TGGB and what do we do? (Digitally)

As the official regional tourism industry body for Greater Geelong and The Bellarine, we wear many hats, so we thought we'd give everyone a quick refresher on all the ways we communicate digitally; from industry updates to visitor attractions. These are just our...

Australian Tourism Export Council – Media Release

Australian Tourism Export Council – Media Release

One year on and international tourism business are running on empty Domestic travel has replaced less than 20% of the revenue received from international visitors, with most export tourism businesses reliant on the JobKeeper supplement to get them this far according...

Creating a COVIDSafe Summer

Creating a COVIDSafe Summer

Helping Victorian businesses stay safe and stay open COVIDSafe Summer - Briefing for Businesses The Department of Jobs, Precincts and Regions hosted an online briefing for businesses in the Barwon South West region on Victoria’s COVIDSafe Summer arrangements on...

TGGB – COVID-19 Update

TGGB – COVID-19 Update

Executive Director Update - Monday 7 December Welcome to COVIDSafe Summer, Team Tourism! Yesterday the Premier announced a range of updates, these changes will serve as the last stage until 2021, giving us all some much needed stability over the busy summer season....

Marketing Tools & Templates

Get Involved In Upcoming Events

Business Events Geelong are here to make connections between planners and suppliers. Let us help you!

Get In Touch

Loading...