We love it when people talk about us

Traditional media provides huge value and opportunity for the region to be highlighted and showcased through a trusted source audiences are familiar with. Weekend papers, TV travel programs and other publications provide third party, authentic stories on the region to an audience that we earn through smart engagement and dedicated resources.

In fact, the estimated media value achieved since July 2019 is…


Our Public Relations strategy follows the themes and niches identified in our content marketing strategy. We regularly pitch ideas, angles, events and story opportunities to targeted publications and producers. We organise visits, itineraries and experiences to form the basis of the articles they’ll publish.

Our digital brag spot:

Geelong - The New Cool

Qantas July 2020

10 reasons to explore the Bellarine Peninsula

Australian Traveller – December 2019

A Weekend in The Bellarine Peninsula

Qantas Travel Insider – October 2019

A Weekend In... The Bellarine Peninsula

Qantas Travel Insider Magazine – June 2019

The Bellarine

Delicious – March 2019

A Tantalising Taste of an Under-the-Radar Valley of Plenty

Australian Traveller – January 2019

Experience Bite-size City Guide

Jetstar – May 2018

This is Why Geelong is Booming Again

Travel Insider – January 2018

The Best Places to Have a Night Out in Geelong

Passport Collective – October 2019

3AW Geelong! Here are his highlights

3AW Breakfast – July 2019

In Good Spirits

Herald Sun – May, 2019

Coast with the Most

Caravan World – February 2019

One destination, three ways....

Herald Sun – October 2018

Overindulging on the Bellarine Peninsula

The Guardian – May 2018

Bella Bellarine

Ciao Magazine – November 2018

A weekender’s guide to Queenscliff - October 2019

Royal Auto RACV – October 2019

Two takes on private luxury in Victoria's Bellarine

The Weekend Australian – June 2019

Bellarine: Hotels & Restaurants

Truly Aus – March 2019

Bellarine Bound

Jetstar – February 2019

The Ultimate Guide To The Bellarine

timeout.com – December 2018

Geelong - Ahead of the Game

Voyeur National – February 2018

Some of the places we’ve been featured:

How your business can get plugged too!

Keep us up to date with news and developments so that we can best showcase our member businesses and the region. If you’re delivering unique experiences, high-quality products and have a real point of difference, we need to know so we can share that when we’re dealing with media.

Send any news or updates to marketing@tourismgeelongbellarine.com.au and we’ll take it from there.