Sold Out: Full Day: Digital Marketing Workshop

PUBLISH DATE:   10 July 2021

READING TIME:  1 hour

INTRODUCTION OVERVIEW

Social Media is evolving and for most small to medium businesses Facebook and Instagram presents the strongest opportunity.

Things change fast and we’ll guide you through a few of the trends we’ve been noticing as well as the roll out of IOS 14 on Apple phones which is set to rock the Facebook advertising world!

We’re aiming to keep this guide as practical as possible and give you tips that will help get your socials moving.

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THIS GUIDE IS FOR YOU

If you want to learn how to maximise your marketing opportunity across Facebook and Instagram.

FREQUENTLY ASKED QUESTIONS

OVERVIEW

Join Despina Karatzias from Tourism Tribe for a full-day workshop to help boost your digital marketing skills.

THE TOPICS:

Cut Through Small Business Marketing Strategies

This workshop will cover the process of developing a small business marketing plan and keeping it as simple as possible to give operators a sense of clarity about what they should be focusing on in there business moving forward.

Leveraging Websites and Social Media on a small budget

Most Tourism operators are on a small budget and have limited time, this workshops will cover low cost marketing ideas for small businesses to make the right choices that will yield a good return on investment.

Tips to create more engaging content

With so much information available online, capturing audience’s attention may feel like an uphill battle at times. Posting relevant content, on the other hand, allows operators to cement their position as a go-to destination and is critical to achieving brand recognition, audience engagement, and lead generation. This workshop will take operators through the basics of DIY photography for their business, and how to resize and optimise image/videos for website.

How to maximise your ATDW listing

An optimised ATDW listing will entice people to make an enquiry or purchase online directly. This workshop will help operators understand how ATDW works for you while you sleep, why it is critical to have a listing and how to fine-tune it for better results!

MEET THE SPEAKER

• Despina has over 20 years’ experience specialising in small tourism operations having worked in all facets of distribution including retail, wholesale and supplier side.
• Also known for her inspired action focused training solutions, Despina has developed and delivered over one hundred programs targeted to the small tourism operator covering everything from customer service excellence, packaging for profit, effective product development, tourism, social media and digital marketing solutions.
• She is a Certified Trainer, qualified business coach, author and digital marketing professional with head trainer and mentor experience helping hundreds of students achieve their national accreditation in leading digital marketing accreditations.

THE DETAILS

When: 9.30am – 4.00pm Tuesday 21 March 2023

Where: Holiday Inn Werribee, 22 Synnot Street, Werribee

Price: It’s free for TGGB financial members : $70 for subscription members (morning tea, lunch & afternoon tea provided)

RSVP by: Tuesday 14 March 2023

We acknowledge that Geelong and The Bellarine is Wadawurrung Country.

We welcome visitors to our region, a place we acknowledge has been cared for by the Wadawurrung people of the Kulin Nation for thousands of years.

The environment is a key reason visitors choose this destination. Traditional Owners sharing the beauty and joy of these lands and waterways is a privilege, one we repay with respect for their country, Elders and people.

FREQUENTLY

ASKED QUESTIONS