We’ve dived into the latest visitor stats released from Tourism Research Australia for the year ending September 2021.
The data looks at international and domestic results for each region, state and country, with year-on-year comparisons to 2019 and 2020.
While it’s no surprise visitor figures have changed over the past two years, things are starting to turn from 2020 results.
A look at our region:
- Domestic overnight expenditure increased from 444 million in 2020 to 457 million in 2021 – an increase of 3%.
- Domestic overnight spend per visitor increased from $423 in 2020 to $438 in 2021.
- Day trip visitors 2,503,000 – decrease of 18% from 2020
- Overnight visitors 1,045,000 – decrease of 1% from 2020
- Length of stay was 2.8 nights for 2021, a decrease from 2020 but higher than the 2019 rate of 2.4.
The region received approximately 3.5 million domestic (overnight and daytrip) visitors, who spent an estimated $658 million in the year ending September 2021.
A look at Victoria:
- Victoria had 17M visitors in 2021, an increase of 0.5% from 2020.
- Visitors stayed 3 nights on average
- Visitor nights increased by 3% to 56,135,000 in 2021
- Top 3 reasons for visits: 1. Holidaying 2. Visiting friends and relatives 3. Business
- Business visitors decreased by 39.6% in 2021 to 2,096,000.
- Regional expenditure decreased by 2.5% to 9,466,000 in 2021
As these stats show, it will be a long journey to return to pre-pandemic levels, but it’s one we’re determined to support the industry to reach by 2024 – as outlined in our Corporate Strategy.
The next visitor results for the year ending December 2021 will be released soon. We’ll take another look at the key figures to save you time.